# Grocer Marketplace Brands illustrate freshness with farmer's market-inspired retail concepts. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 2, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/grocer-marketplace ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Grocer Marketplace trend? **Grocer Marketplace:** As consumers grow increasingly concerned with the quality and origin of their food, brands are evolving to respond with immersive food retail concepts that imitate luxurious department store layouts. Also speaking to the consumer desire for customization, intricate supermarket concepts aim to remind individuals of a farmer's market experience, with which they associate freshness and sustainable practices. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 28 to Dec 10, 2015 - Published: Jun 2, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Grocer Marketplace trend ### Immersive Food Retail Concepts Retailers are providing immersive, educational in-store experiences that build on the consumers' relationship with the product. ### Rustic Market Design Rustic market design features wooden shelves that are suspended by chains. These shelves are hung in the center of the shop and act as a focal point for the entire store. ### Sampling Products Before Purchase Cheese+Provisions provides a more interactive way for customers to learn about Denver's cheese-making community by allowing them to sample products before purchase. ## What the Grocer Marketplace trend means for industry ### For Grocery Retail Grocery retailers have an opportunity to create immersive, educational in-store experiences that build on the consumers' relationship with the product. ### For Interior Design Interior design professionals have an opportunity to create rustic market designs that feature wooden shelves that are suspended by chains as a focal point for the entire store. ### For Local Vendors Local vendors have an opportunity to showcase their products in an interactive way that allows customers to sample and learn about their hand-selected offerings before making a purchase. ## Workshop question Design your own retail concept, what does this look like? Consider aesthetic, tech, layout, staff etc. ## Trend signals for Grocer Marketplace Trend score 4.4 out of 10, from popularity 58%, activity 66%, freshness 8%. - Popularity: 58% - Activity: 66% - Freshness: 8% ## Examples of the Grocer Marketplace trend 4 featured examples from Apr 28 to Dec 10, 2015. - [Indoor Rustic Markets](https://www.trendhunter.com/trends/rustic-markets): The Nuttery Bar Offers Gourmet Treats From Hanging Wooden Trays (Category: Art & Design) Implication: Retailers can use modern rustic market interiors and in-store snack mix stations to differentiate themselves from competitors and improve customer experience. - [Fresh Market Grocers](https://www.trendhunter.com/trends/gourmet-supermarket-design): This Gourmet Supermarket Design Takes Shoppers on a Culinary Journey (Category: Lifestyle) Implication: Opportunities for creating innovative in-store experiences to compete with online shopping. - [Farm-to-Flight Airport Markets](https://www.trendhunter.com/trends/napa-farms): The Napa Farms Market is a Local Food Vendor at SFO (Category: World) Implication: Creating farm-to-flight markets and gourmet grocery stores in airports to provide fresh, locally-sourced products to travelers. - [Taste-Focused Cheese Shops](https://www.trendhunter.com/trends/sample-products): This Store Encourages Customers to Sample Products Before They Buy (Category: Marketing) Implication: Food retailers can create differentiated experiences by offering interactive sampling and a curated selection of artisanal cheeses. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - [Habitual Protein](https://www.trendhunter.com/protrends/habitual-protein) (Lifestyle) - [Spirit Immersion](https://www.trendhunter.com/protrends/spirit-immersion) (Lifestyle) - [Whisky Divergence](https://www.trendhunter.com/protrends/whisky-divergence) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Weighted Overhead Sleep Pillows](https://www.trendhunter.com/trends/sleep-crown-classic-trends) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)