# Moteltography Gritty fashion images explore a reckless and abrasive attitude. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 30, 2011, updated Jul 13, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gritty-fashion-images ## Key Figures - Trend score: 6.0/10 - Evidence articles: 6 ## What is the Moteltography trend? **Moteltography:** Photographers are substituting the pretty and polished with more abrasive, gritty images that strike a dark note within the minds of viewers. Portraying a more reckless and almost shameless attitude, creative directors and photographers are showcasing the harsher side of humanity and youth culture. Often, these are the images that viewers can relate to—not the fantastical, romantic images traditionally found on the pages of magazines. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 17, 2010 to May 21, 2011 - Published: Jun 30, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Moteltography trend ### Gritty Aesthetic Photographers are substituting the pretty and polished with more abrasive, gritty images that strike a dark note within the minds of viewers, creating disruptive innovation opportunities in fashion, advertising and art. ### Sensual Motel Shoots Steamy motel photoshoots have become more popular and accessible, presenting disruptive innovation opportunities in fashion, advertising, and hospitality. ### Behind the Scenes Documenting and portraying the unseen realities of industries and subcultures, like legal brothels and motels, can create disruptive innovation opportunities in photography and travel and tourism. ## What the Moteltography trend means for industry ### For Fashion The gritty aesthetic trend and sensual motel shoots offer disruptive innovation opportunities in the fashion industry. ### For Advertising The sensual and gritty motifs provide disruptive innovation opportunities in advertising for brands to communicate more daring and bold messages that can have more impact. ### For Photography Capturing the unseen or often overlooked aspects of certain industries and subcultures, such as motels and legal brothels, present unique disruptive innovation opportunities in photography. ## Trend signals for Moteltography Trend score 6.0 out of 10, from popularity 90%, activity 81%, freshness 8%. - Popularity: 90% - Activity: 81% - Freshness: 8% ## Examples of the Moteltography trend 6 featured examples from Dec 17, 2010 to May 21, 2011. - [Secret Boudoir Photography](https://www.trendhunter.com/trends/marc-mcandrews): Marc McAndrews Investigates Legal Brothels Behind the Scenes (Category: Naughty) Implication: Opportunity for photographers to gain recognition and explore new subjects through documentary photography. - [Steamy Motel Shoots](https://www.trendhunter.com/trends/anja-rubik-pop-ss-2011): The Anja Rubik POP SS 2011 Editorial Turns the Heat Way Up (Category: Fashion) Implication: Disruptive innovation opportunity for hotels to offer steamy motel-themed photo shoots as an experiential add-on service for guests. - [Racy 80s Revival Editorials](https://www.trendhunter.com/trends/heartbreak-hotel-by-max-doyle): Heartbreak Hotel by Max Doyle Channels Big Hair and High Waists (Category: Fashion) Implication: Fashion designers and retailers can incorporate 80s-inspired clothing and accessories into their collections, creating a new trend that will appeal to nostalgic consumers. - [Tempting Motel Photography](https://www.trendhunter.com/trends/room-17): Michael Howard's Room 17 Series is Darkly Alluring (Category: Fashion) Implication: Art galleries can explore disruptive innovation opportunities by curating exhibitions that challenge conventional aesthetics and engage viewers on a deeper emotional level, inspir… - [Messy Motel Editorials](https://www.trendhunter.com/trends/andrew-kuykendal-for-kurv-magazine): Haute Hospitality by Andrew Kuykendal for Kurv Magazine (Category: Fashion) Implication: Fashion industry can incorporate loose-structured fashion and flashy fabrics in their collections. - [Sexy Motel Shoots](https://www.trendhunter.com/trends/candie-s-spring-2011): The Candie's Spring 2011 Ad Campaign Stars Vanessa Hudgens (Category: Fashion) Implication: The fashion advertising industry can benefit from disruptive innovation by incorporating fresh and edgy concepts in their campaigns, as seen in Candie's Spring 2011 ad campaign. ## Recent trend clusters - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) - [Aroma Identity](https://www.trendhunter.com/protrends/aroma-identity) (Fashion) - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) ## Trending in Fashion - [Remarkably Comfortable Canadian Sleepwear](https://www.trendhunter.com/trends/sleep-the-label) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) All articles: [Fashion](https://www.trendhunter.com/fashion)