# Greenteractive Campaigns and innovations promoting eco living through interactivity. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 14, 2012 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/greenteractive ## Key Figures - Trend score: 3.7/10 - Evidence articles: 8 ## What is the Greenteractive trend? **Greenteractive:** Our ultimate goal may be to live greener lifestyles, but everyday distractions make it hard for anyone to stick to an environmental program when there's no incentive or fun to be had. As such, there has been a number of interactive campaigns and apps that encourage consumers to partake in eco-friendly activities by hooking them in with an engaging activity or reward. Providing an enjoyable interactive way to go green, these innovations ensure that consumers take on eco-friendly habits and maintain them. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 5 to Jul 13, 2012 - Published: Jul 14, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Greenteractive trend ### Interactive Eco-Friendly Campaigns and Apps Interactive eco-friendly campaigns and apps encourage consumers to take on green habits and maintain them. ### Waste-Reducing Apps Waste-reducing apps can reduce waste and boost profits for food stores while alerting customers to discounted food about to expire. ### Energy-Generating Technology Energy-generating technology involving smart sensors or people-power can be used to encourage exercise and reduce energy bills ## What the Greenteractive trend means for industry ### For Environmental Industry Environmental industry can create interactive eco-friendly campaigns and apps that encourage green habits. ### For Food Industry Waste-reducing apps can reduce waste and boost profits for food stores while alerting customers to discounted food about to expire. ### For Fitness Industry Energy-generating technology involving smart sensors or people-power can be used in the fitness industry to encourage exercise and reduce energy bills. ## Trend signals for Greenteractive Trend score 3.7 out of 10, from popularity 59%, activity 44%, freshness 8%. - Popularity: 59% - Activity: 44% - Freshness: 8% ## Examples of the Greenteractive trend 8 featured examples from Apr 5 to Jul 13, 2012. - [Energy-Producing Playgrounds](https://www.trendhunter.com/trends/tgo-green-heart-outdoor-gym): TGO Green Energy Gym Technology Harnesses People-Power (Category: Social Good) Implication: Disruptive innovation opportunity: Collaborating with technology companies to develop and manufacture fitness equipment that incorporates energy harvesting capabilities for sustai… - [Waste-Reducing Apps](https://www.trendhunter.com/trends/zero-gachis): 'Zero Gachis' Lets Shoppers Know When Fresh Food is About to Expire (Category: Social Good) Implication: The grocery industry can benefit from waste-reducing apps like Zéro Gâchis by implementing similar solutions to minimize food waste. - [Organic Food Fighters](https://www.trendhunter.com/trends/stonyfield-farms-be-a-food-superhero): Stonyfield Farms' 'Be a Food Superhero' Campaign Advises Healthy Eating (Category: Social Good) Implication: Brands can leverage the organic food trend to expand their offerings and capture a larger market share. - [Social Energy Saving Apps](https://www.trendhunter.com/trends/the-facebook-utility-usage-function): The Facebook Utility Usage Function Shares Power Consumption Online (Category: Eco) Implication: Disruptive innovation opportunity: Develop energy saving features for social media platforms to promote eco-friendly behaviors among users. - [Internet-Supported Gardens](https://www.trendhunter.com/trends/bitponics-hydrophonic-program): Bitponics Hydrophonics Program Assists Through Sensors (Category: Eco) Implication: The agriculture industry can use hydoponic systems with internet-connected sensors to monitor and optimize crop health while increasing yields and reducing space requirements. - [Virtual Green Abode Builders](https://www.trendhunter.com/trends/lg-my-eco-home): The LG 'My Eco Home' Campaign Asks You to Create Your Dream House (Category: Eco) Implication: The home construction industry can embrace the trend of eco-friendly building practices and promote sustainable design. - [Electric Taxi Ride Savings](https://www.trendhunter.com/trends/nissan-leaf-6xcheaper): Nissan LEAF '6XCHEAPER' Campaign Demonstrate Affordability of EVs (Category: Autos) Implication: The transportation industry could potentially benefit from the adoption of electric taxi cabs, leading to reduced operational costs and increased profitability. - [Nature-Viewing Apps](https://www.trendhunter.com/trends/meet-your-planet): Bbc Earth Launches 'Meet Your Planet' Facebook App (Category: Eco) Implication: Disruptive innovation opportunity: Leverage the power of nature-viewing apps to revolutionize the way people consume and interact with documentaries and nature content. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) - [Empowering Community-Run Initiatives](https://www.trendhunter.com/trends/smashing-my-limits) All articles: [Social Good](https://www.trendhunter.com/socialgood)