# Greenhouse Hospitality Social urban spaces are transformed to bring elements of nature indoors. By [Jana Pijak](https://www.trendhunter.com/janapijak), SVP of Insights & Content | Published May 29, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/greenhouse-hospitality ## Key Figures - Trend score: 5.7/10 - Evidence articles: 4 ## What is the Greenhouse Hospitality trend? **Greenhouse Hospitality:** Responding to a lack of greenery within urban areas, architects are infusing communal hospitality spaces with outdoorsy design elements. Consumers' growing desire for green spaces within busy cities makes these greenhouse-themed activations a meeting point for those seeking to be closer to nature. ## The consumer insight behind the Greenhouse Hospitality trend The increase of growth of urban environments has resulted in a decline of green spaces both in and around cities. At the same time, sustainability has never been more important to consumers, and many say they would change purchasing habits based solely on that factor. These consumers are drawn to locations with environments that highlight sustainability. ## At a Glance - Evidence: 4 featured examples - Articles from: May 6 to Aug 7, 2019 - Published: May 29, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Greenhouse Hospitality trend ### Green Oasis Hospitality Urban environments show an increase in customer demand for sustainable and green experiences and materials that emphasize sustainability. ### Commercial Hybridization Businesses explore the benefits of combining experiences or services to expand their brand; this approach encourages consumers to explore and purchase showcased goods. ### Eco-Conscious Luxury Businesses focus on plant-based products and experiences, featuring eco-friendly materials and ethical practices for a luxurious feel. ## What the Greenhouse Hospitality trend means for industry ### For Hospitality Industry Hospitality establishments can capitalize on consumer trends by incorporating sustainable and green surroundings. ### For Retail Industry Retailers can merge hospitality experiences with shopping experiences to capitalize on buyer interest in well-crafted environments. ### For Plant Care Industry Plant care businesses can offer hotel-like accommodations to care for plants when owners are away and capitalize on plant parenting trend. ## Workshop question How can you look to nature to make communal spaces within your organization more welcoming? ## Trend signals for Greenhouse Hospitality Trend score 5.7 out of 10, from popularity 76%, activity 87%, freshness 8%. - Popularity: 76% - Activity: 87% - Freshness: 8% ## Examples of the Greenhouse Hospitality trend 4 featured examples from May 6 to Aug 7, 2019. - [Furniture Showroom Restaurants](https://www.trendhunter.com/trends/showroom-restaurant): Tom Dixon's Hybrid Restaurant Welcomes People to Shop Furniture (Category: Art & Design) Implication: The furniture retail industry can capitalize on the trend of furniture showroom restaurants by creating unique dining experiences that allow customers to directly purchase the dis… - [Plant-Infused Glasshouse Cafes](https://www.trendhunter.com/trends/glasshouse-cafe): GamFratesi is Inspired by Nature for Harlan + Holden's Interior (Category: Art & Design) Implication: Disruptive innovation opportunity: Incorporating nature-inspired and Instagrammable elements in cafes, restaurants, and hotels to enhance customer experiences and attract more cus… - [Ethically Luxurious Vegan Hotels](https://www.trendhunter.com/trends/vegan-hotels): Saorsa 1875 is the United Kingdom's First Plant-Based Hotel (Category: Eco) Implication: The hospitality industry can innovate to offer alternative options for travelers who prioritize sustainability, veganism and eco-friendliness, making way for new business ventures… - [Plant Care Hotels](https://www.trendhunter.com/trends/hotel-for-plants): The Patch Plant Hotel is the World's First Hotel Exclusively for Plants (Category: Marketing) Implication: The hospitality industry can explore the concept of plant hotels to enhance guest experiences and attract environmentally conscious customers. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)