# Greenhouse Escapism Greenhouses are interacting with urban environments in new and dynamic ways. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 2, 2017 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/greenhouse-escapism ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Greenhouse Escapism trend? **Greenhouse Escapism:** New greenhouses in urban spaces are increasingly designed with interactive, digital, and urban life-enhancing functions. These installations, whether performative, functional or both, offer escapist spaces in environments that have become disconnected from the benefits of nature. As consumers increasingly understand the physical and mental benefits of environmental engagement, these interactive urban oases serve to cater to this shift. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 14, 2016 to Oct 25, 2017 - Published: Nov 2, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Greenhouse Escapism trend ### Interactive Greenhouses Greenhouses are increasingly being designed with interactive and digital functions to offer consumers escapist spaces in urban areas. ### Vertical Farming Vertical hydroponic farming is becoming increasingly popular in urban areas to provide year-round access to produce for growing populations. ### Digital Horticulture Digital installations that integrate light and sound with plants are being used to create emotional connections between humans and vegetation. ## What the Greenhouse Escapism trend means for industry ### For Architecture Architects and designers can incorporate unique and interactive greenhouse designs into their projects for urban spaces, creating new sanctuary or community spaces. ### For Agriculture Vertical hydroponic farming could be utilized to increase access to fresh produce in urban areas, contributing to sustainable food systems. ### For Entertainment Digital installations that combine plant life and technology can be used to create immersive and entertaining experiences for visitors. ## Workshop question How can you adapt your products or services in a way that creates a more welcoming environment for your consumers? ## Trend signals for Greenhouse Escapism Trend score 5.0 out of 10, from popularity 67%, activity 75%, freshness 8%. - Popularity: 67% - Activity: 75% - Freshness: 8% ## Examples of the Greenhouse Escapism trend 5 featured examples from Jul 14, 2016 to Oct 25, 2017. - [Digital Greenhouse Installations](https://www.trendhunter.com/trends/digital-vegetables): 'Digital Vegetables' Created a Symphony of Light and Sound (Category: Art & Design) Implication: Industry can capitalize on the growing demand for immersive and interactive experiences. - [Vertical Hydroponic Farms](https://www.trendhunter.com/trends/urban-agricultural-district): Sasaki Designed an Urban Farm for Shanghai's Urban Agricultural District (Category: Eco) Implication: Vertical hydroponic farming is an opportunity for disruptive innovation in the agriculture industry as it allows for efficient, year-round local produce production. - [Glowing Transparent Greenhouses](https://www.trendhunter.com/trends/transparent-greenhouses): 'Less House' in Ho Chi Minh City is a Luminous Structure (Category: Eco) Implication: Innovative solutions for sustainable food production in urban environments. - [Spherical Urban Greenhouses](https://www.trendhunter.com/trends/urban-greenhouse): Amazon is Building a Relaxing Green Community For Its Employees (Category: Eco) Implication: The creation of spherical urban greenhouses can disrupt the corporate wellness industry by offering unique spaces for relaxation, stress reduction, and improved employee well-bein… - [Greenery-Adorned City Buses](https://www.trendhunter.com/trends/forest-bus): The 'Forest Bus' in Taipai Acts as a Mobile Greenhouse (Category: Autos) Implication: The integration of greenery in public transportation to make it more sustainable and appealing to the masses. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)