# Tea Protection Cosmetic brands are leveraging green tea in their sunscreen products. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jan 28, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/green-tea-protection ## Key Figures - Trend score: 2.3/10 - Evidence articles: 4 ## What is the Tea Protection trend? **Tea Protection:** Cosmetic brands are leveraging the power of green tea in their sunscreen products as the ingredient pairs well with SPF. Green tea is purported to provide treatment for sun-damaged skin while minimizing free radical damage and other environmental stressors. ## The consumer insight behind the Tea Protection trend Many consumers have become are more informed on the dangers of the sun and the importance of preventing skin damage. Individuals prioritizing this preventive approach are looking for products that offer sun protection alongside other skin benefits to mitigate the risk of future skin concerns. Moreover, with increasing preference for organic personal care products, consumers are questioning the ingredients in their products and flocking to products that highlight their "natural" ingredients. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 9, 2020 to Jan 29, 2021 - Published: Jan 28, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Tea Protection trend ### Green tea as a sunscreen ingredient More and more cosmetic brands are leveraging the power of green tea in their sunscreen products due to its purported skin benefits and UV protection. ### Hand-specific sunscreens There's an increasing trend in the use of hand-specific sunscreens as more consumers realize that hands are often neglected during sun protection. ### Reef-safe sunscreens There's a trend towards reef-safe sunscreen products that not only protect human skin but are also safe for marine life and the planet's waterways. ## What the Tea Protection trend means for industry ### For Cosmetics industry Green tea as a cosmetic ingredient is becoming increasingly popular, as cosmetic brands are finding more ways and products to incorporate the ingredient in their formulations. ### For Organic personal care industry Consumers are flocking towards organic personal care products that highlight 'natural' ingredients like green tea. ### For Marine conservation industry Increasing awareness of the effects of sunscreens on marine life is driving the trend towards more reef-safe sunscreen products. ## Workshop question How is your brand adapting its products to prioritize preventive measures over treatment? ## Trend signals for Tea Protection Trend score 2.3 out of 10, from popularity 34%, activity 27%, freshness 9%. - Popularity: 34% - Activity: 27% - Freshness: 9% ## Examples of the Tea Protection trend 4 featured examples from Jul 9, 2020 to Jan 29, 2021. - [Green Tea-Infused Sunscreens](https://www.trendhunter.com/trends/hawaiian-tropic-antioxidant-sunscreen-mist): The Hawaiian Tropic AntiOxidant+ Sunscreen Mist is Great for Summer (Category: Fashion) Implication: Skincare brands can explore the opportunity of developing more sunscreen mists infused with ingredients such as green tea for added benefits. - [Hand-Specific Sunscreens](https://www.trendhunter.com/trends/green-people): Green People Debuted the Edelweiss & Green Tea Hand Guard SPF30 (Category: Fashion) Implication: There is an opportunity for the skincare industry to develop and market hand-specific sunscreens tailored to the needs of consumers. - [Reef-Safe Green Tea Sunscreens](https://www.trendhunter.com/trends/hawaiian-sunscreen): The Alba Botanica Hawaiian Sunscreen Leverages Green Tea's Power (Category: Eco) Implication: Create natural suncare alternatives that cater to consumers who value safe and eco-friendly beauty products. - [Powerful Green Tea Sunscreens](https://www.trendhunter.com/trends/100-pure1): The 100% Pure Green Tea SPF 30 Offers Sun Protection and More (Category: Fashion) Implication: Green beauty brands can leverage the popularity of green tea and eco-friendly practices for sunscreen and skincar products to appeal to consumers looking for natural and sustainab… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)