# Green Parenting Eco-conscious consumers pave the way for a new generation of green. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Mar 25, 2011, updated Mar 29, 2011 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/green-parenting ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Green Parenting trend? **Green Parenting:** Eco-friendly parenting accessories will not only help consumers live more complete green lives, they’ll pave the way for a generation of wee eco crusaders. To continue the battle of maintaining mother nature, many eco activists are recruiting their children at younger and younger ages. While green living persists, so too will a market for eco-conscious kiddie innovations. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 23 to Mar 4, 2011 - Published: Mar 25, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Green Parenting trend ### Eco-Friendly Children's Products Parents are seeking eco-friendly products for their children to instill environmentally-conscious values in young minds. ### Upcycled and Recycled Materials Designers and manufacturers are creating products for children using upcycled and recycled materials to promote sustainability. ### Creative and Educational Fun Parents and educators are seeking products that provide creative and stimulating experiences for children that incorporate learning and sustainability. ## What the Green Parenting trend means for industry ### For Children's Toys Manufacturers can create children's toys using eco-friendly materials and incorporate educational and creative elements. ### For Children's Furniture Companies can create eco-friendly and sustainable furniture options for children's rooms, incorporating design elements that enhance learning and creativity. ### For Educational Materials Educational and creative materials for children that incorporate sustainability can promote learning and environmental awareness for the next generation. ## Trend signals for Green Parenting Trend score 3.8 out of 10, from popularity 42%, activity 63%, freshness 8%. - Popularity: 42% - Activity: 63% - Freshness: 8% ## Examples of the Green Parenting trend 6 featured examples from Jan 23 to Mar 4, 2011. - [Eco Baby Furniture](https://www.trendhunter.com/trends/castor-chouca): Castor & Chouca Create Green Bedroom Sets for Babies and Toddlers (Category: Eco) Implication: Opportunities for furniture manufacturers to create eco-friendly products for infants and young children - [Hooting Owl Hats](https://www.trendhunter.com/trends/hoo-hats): These Adorable Hoo Hats Keep Little Heads Warm and Cozy (Category: Eco) Implication: Create unique and sustainable fashion pieces using upcycled materials for a new market of environmentally conscious consumers - [Eco Plush Critters](https://www.trendhunter.com/trends/wonder-forest): The Handmade Wonder Forest Toy Collection is Magically Adorable (Category: Eco) Implication: Businesses specializing in eco-friendly crafts can leverage the upcycled vintage plushies trend to create unique and environmentally conscious products. - [Upcycled Trash Toys](https://www.trendhunter.com/trends/rupert-valero): Rupert Valero Makes Awesome Action Figures From Bottle Caps (Category: Eco) Implication: Toy companies could explore using recycled materials and customization options when manufacturing new products. - [Cute Blackboard Decals](https://www.trendhunter.com/trends/coco-boheme-chalkboard-stickers): These Fun Coco Boheme Chalkboard Stickers Stick to the Basics (Category: Eco) Implication: The education and learning industry can leverage the trend of sustainable chalkboard stickers and creative learning tools to provide innovative and eco-friendly products for child… - [Green Kids' Vehicles](https://www.trendhunter.com/trends/auto-union-type-c-e-tron-study): The Auto Union Type C E-Tron Study by Audi is a Mini-Scale Car (Category: Autos) Implication: Toy manufacturers can capitalize on the trend of eco-friendliness and create toys that are good for the environment and made of sustainable materials. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)