# Green Grooming Personal care brands release male-targeted products with natural ingredients. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Jun 2, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/green-grooming ## Key Figures - Trend score: 3.5/10 - Evidence articles: 7 ## What is the Green Grooming trend? **Green Grooming:** Companies are zeroing in on the young male market with green grooming products. Packed with natural ingredients, this approach to personal care delivers on millennial demands for sustainable, responsibly produced goods. These demands extend beyond the beauty realm however with environmentally conscious consumers desiring eco-friendly concepts in numerous industries. ## At a Glance - Evidence: 7 featured examples - Articles from: Oct 2, 2014 to Mar 24, 2016 - Published: Jun 2, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Green Grooming trend ### Green Grooming Companies are creating natural, environmentally friendly grooming products for men to meet demands for sustainable products. ### Simplified Skincare Collections Brands are offering men streamlined skincare routines with fewer products and a focus on efficiency and simplicity. ### Natural Thai Cosmetics Thai cosmetics brands are going all natural with 100% naturally derived products that cater to a holistic, therapeutic approach to skin care. ## What the Green Grooming trend means for industry ### For Beauty and Personal Care Green grooming and simplified skincare collections are trends that show the beauty industry's movement towards sustainability and simplicity. ### For Cosmetics Natural Thai cosmetics are disrupting the traditional cosmetics industry with 100% naturally derived products that target a holistic and therapeutic approach to skincare. ### For Men's Grooming The men's grooming industry is changing with products becoming more streamlined, efficient, and natural to cater to the modern man's needs. ## Trend signals for Green Grooming Trend score 3.5 out of 10, from popularity 57%, activity 41%, freshness 8%. - Popularity: 57% - Activity: 41% - Freshness: 8% ## Examples of the Green Grooming trend 7 featured examples from Oct 2, 2014 to Mar 24, 2016. - [Simplified Skincare Collections](https://www.trendhunter.com/trends/mens-line): The FANCL Men's Line Features a Simple Regime and No Preservatives (Category: Fashion) Implication: The skincare industry has the opportunity to develop simplified and preservative-free collections to cater to consumer demand for efficient and easy-to-use products. - [Sustainable Male Skincare](https://www.trendhunter.com/trends/sustainable-skincare): This Sustainable Skincare Line Uses Locally Sourced Ingredients (Category: Eco) Implication: SA.AL&CO's sustainable and personalized skincare line could disrupt the men's grooming industry, especially for eco-friendly and personalized products. - [Facial Haircare Serums](https://www.trendhunter.com/trends/beardbrand-mustache-waxes): The Beardbrand Mustache Waxes Allow for Prime Male Grooming (Category: Fashion) Implication: The introduction of Beardbrand's Mustache Waxes opens up opportunities for innovation and growth within the men's grooming industry. - [Fruity Beard Products](https://www.trendhunter.com/trends/spiced-citrus-beard-oil): The Beardbrand Spiced Citrus Beard Oil Features Natural Ingredients (Category: Fashion) Implication: Disruptive innovation opportunity: Enter the male beauty market with a focus on beard care products that offer natural ingredients and unique scents tailored towards male grooming… - [Eco-Friendly Shaving Foams](https://www.trendhunter.com/trends/shaving-foams): The Tierra Cream Boasts a Complementary Natural Packaging Aesthetic (Category: Fashion) Implication: Brands in the personal care industry can explore sustainable packaging solutions to appeal to environmentally conscious consumers. - [Oil-Based Beard Products](https://www.trendhunter.com/trends/beardbrand-four-vices): The Beardbrand Four Vices Collection Provides Facial Hair Care (Category: Fashion) Implication: The men's grooming industry has an opportunity to develop and market all-natural facial hair care products. - [Natural Thai Cosmetics](https://www.trendhunter.com/trends/thai-cosmetics): Siam Botanicals Delivers a Range of Options That are 100% Naturally Derived (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate natural ingredients and eco-friendly practices into the cosmetics industry to meet the growing demand for sustainable beauty product… ## Recent trend clusters - 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