# Green Dining The fast casual industry responds to the health movement with bold brand transparency. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Jul 21, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/green-dining ## Key Figures - Trend score: 5.4/10 - Evidence articles: 7 ## What is the Green Dining trend? **Green Dining:** Acknowledging consumers' healthy preferences, many fast casual dining establishments have taken to emphasizing local ingredients and sustainable practices though overt branding. This approach not only sets this sector apart from the fast food industry, it also plays into a growing consumer desire for additive-free food and brand transparency. ## At a Glance - Evidence: 7 featured examples - Articles from: Jun 18, 2015 to Jun 24, 2016 - Published: Jul 21, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Green Dining trend ### Locally-Sourced Ingredients Fast casual dining changed the game by providing accessible and affordable farm-to-table options, made of fresh and locally-sourced ingredients. Restaurants aiming to provide healthy food alternatives for low-income communities can follow this lead. ### Green Interior Decor Green Station's approach, matching decor with menu items promotes the healthy and Eco-conscious theme. Restaurants can replicate this to create welcoming and authentic environments for health-conscious consumers who desire easy and healthy food options. ### Hybrid Restaurant Concept The concept of combining fast casual dining with fine dining has seen recent growth. Restaurants amalgamating high-end cooking techniques with affordability and convenience aim to provide customers with the best of both worlds, a trend that has proved to deepen customer satisfaction and draw more customers. ## What the Green Dining trend means for industry ### For Fast Casual Dining The fast casual dining industry is keeping up with consumers' growing desire for additive-free food and brand transparency. ### For Green Architecture Green Station and Cafe 27 provide insight into green architecture dining trends and aesthetics that stimulates one's senses. ### For Farm-to-Table The Kitchenette is an exemplary case of providing accessible, farm-to-table healthy food options at an affordable price point in the restaurant industry. ## Trend signals for Green Dining Trend score 5.4 out of 10, from popularity 78%, activity 76%, freshness 8%. - Popularity: 78% - Activity: 76% - Freshness: 8% ## Examples of the Green Dining trend 7 featured examples from Jun 18, 2015 to Jun 24, 2016. - [Anti-Fast Food Burger Branding](https://www.trendhunter.com/trends/burger-branding): Better Burgers Aims to Be New Zealand's Answer to In-N-Out (Category: Marketing) Implication: Fast food chains can tap into the upscale burger branding trend to attract health-conscious customers and differentiate themselves from competitors. - [Combination Dining Eateries](https://www.trendhunter.com/trends/fast-casual-dining): The Honor Society Handcrafted Eatery Blends Fine & Fast Casual Dining (Category: Lifestyle) Implication: The restaurant industry can explore disruptive innovation by creating more combination dining eateries that provide the best of both fine dining and fast casual dining experiences. - [Affordable Farm-to-Table Restaurants](https://www.trendhunter.com/trends/farm-to-table-restaurant): 'The Kitchenette' Offers Farm Fresh Food for Under $5 (Category: Eco) Implication: Disruptive innovation opportunity: Exploring new business models and pricing strategies to offer accessible farm-to-table dining experiences. - [Airy Greenhouse Cafes](https://www.trendhunter.com/trends/greenhouse-cafe): This Converted Greenhouse Cafe in Beijing Was Designed by Four O Nine (Category: Art & Design) Implication: Disruptive innovation opportunity: Architects and designers can explore new ways to incorporate green elements and sustainable practices into building designs. - [Green-Toned Eateries](https://www.trendhunter.com/trends/green-station): Green Station is a Healthy Fast Food Joint Branded with Green Interior Decor (Category: Eco) Implication: Innovative potential for restaurants to adopt eco-conscious practices, offer healthy menu options, and create wholesome environments to attract conscious consumers. - [Superfood-Focused Quick Eateries](https://www.trendhunter.com/trends/backyard-bowls): Backyard Bowls is a Revolutionary Health Food Dining Concept (Category: Lifestyle) Implication: The health and wellness industry can benefit from the trend of superfood-focused quick eateries by providing innovative products and services that support a healthy lifestyle. - [Locally-Sourced Fast Food](https://www.trendhunter.com/trends/locol): 'Locol' Provides Affordable Fast Food Fare Using Healthy Ingredients (Category: Lifestyle) Implication: Fast food chains can leverage locally sourced ingredients and healthier menu options to disrupt the industry and attract health-conscious consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)