# Grass-Fed Restaurants highlight that their meat-based menu items are grass-fed. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 21, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/grassfed ## Key Figures - Trend score: 2.7/10 - Evidence articles: 6 ## What is the Grass-Fed trend? **Grass-Fed:** As more consumers experiment with alternatives to meat, restaurants are changing how they market their meat-based menu items. Now, restaurants are emphasizing that their meat-based dishes are grass-fed and therefore healthier for customers. ## The consumer insight behind the Grass-Fed trend The abundance of choice consumers now have when it comes to food and beverages has made them more experimental in what they're willing to try. Brands that come from more traditional industries are therefore more likely to appeal to consumers when they focus in on some of the key motivators to purchase, such as health or sustainability. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 26, 2020 to Apr 21, 2022 - Published: Dec 21, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Grass-Fed trend ### Grass-Fed Meat Marketing As more consumers look for healthier food alternatives, restaurants are changing how they market their meat-based dishes by emphasizing that their meat is grass-fed. ### Blended Meat Products With the rise of flexitarianism, brands are creating hybrid products that combine meat and vegetables for a more nutritious and eco-friendly meal option. ### Chef-Created QSR Items Quick-service restaurants are partnering with celebrity chefs to create premium menu items that attract food enthusiasts and provide a limited-time offering for patrons. ## What the Grass-Fed trend means for industry ### For Food & Beverage Traditional food and beverage brands, particularly in the meat industry, can appeal to consumers by focusing on key motivators like health and sustainability. ### For Regenerative Farming Regenerative farming practices can provide high-quality, free-range, and sustainable meat options that appeal to conscious consumers. ### For Meal Delivery Services Hybrid meat products and grass-fed meat options can be incorporated into meal delivery services, catering to those looking for more nutritious and eco-friendly meal options. ## Workshop question How is your brand adapting to consumers changing preferences in its industry? ## Trend signals for Grass-Fed Trend score 2.7 out of 10, from popularity 43%, activity 28%, freshness 11%. - Popularity: 43% - Activity: 28% - Freshness: 11% ## Examples of the Grass-Fed trend 6 featured examples from Nov 26, 2020 to Apr 21, 2022. - [Ready-to-Cook Burger Kits](https://www.trendhunter.com/trends/burger-kits): Burgerland Smash Up Creates Smashburger Kits with Patties & Toppings (Category: Lifestyle) Implication: The food industry can innovate with more ready-to-cook meal kits for various dishes using sustainable and fresh ingredients. - [Blended Meat Brands](https://www.trendhunter.com/trends/phils-finest): Phil's Finest Creates Products with a Mix of Meat and Veggies (Category: Lifestyle) Implication: The food industry is investing in R&D for blended meat products to cater to the rising demand for plant-based options. - [Chef-Created QSR Burgers](https://www.trendhunter.com/trends/bestburgerever-burger): The A&W Best-Burger-Ever Burger Was Created with Matty Matheson (Category: Lifestyle) Implication: QSR chains can leverage partnerships with popular chefs and influencers to create unique, exclusive menu items to increase traffic and sales through premium fast food experiences. - [Grass-Fed Bison Burgers](https://www.trendhunter.com/trends/buffalo-bill-burger): Hopdoddy Teamed Up with Force of Nature on Its New Buffalo Bill Burger (Category: Lifestyle) Implication: The foodservice industry has an opportunity to explore regenerative farming and grass-fed meat options to keep up with consumer demand for sustainable and eco-friendly food option… - [Grass-Fed Steak Menu Expansions](https://www.trendhunter.com/trends/rosemary-garlic-steak): Lemonade is Adding Rosemary Garlic Steak as a Protein Option (Category: Lifestyle) Implication: The new menu additions at Lemonade indicate opportunities for innovative and sustainable protein options and customizable dining experiences in the food and beverage industry. - [Grass-Fed Steak Toppings](https://www.trendhunter.com/trends/grassfed-rosemary-garlic-steak): Lemonade Restaurant Now Offers Grass-Fed Rosemary Garlic Steak (Category: Lifestyle) Implication: Disruptive innovation opportunity: Restaurants can capitalize on the grass-fed trend by incorporating grass-fed meat options into their menus. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)