# Granular Gamification Small tasks are incentivized to push motivation. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Sep 21, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/granular-gamification ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Granular Gamification trend? **Granular Gamification:** Though used in many different ways, gamification is perhaps most useful for consumers when leveraged for small task completion. In the information age, maintaining focus and motivation is more difficult than ever, creating a need for ways to keep consumers interested in the mundane. This is the effect of the mass shift from product to experience, tempering consumer's expectations toward fun and frivolity. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 30 to Dec 22, 2016 - Published: Sep 21, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Themes within the Granular Gamification trend ### Gamified Productivity Gamification is being applied to task completion and productivity tools for consumers to help with focus and motivation. ### Tangible Rewards Monetary or non-monetary tangible rewards are being used to incentivize consumers to complete mundane tasks and chores. ### Focus and Goal-Setting Tools Tools and apps are being designed to help people increase their focus, set goals, and achieve them within a set timeframe. ## What the Granular Gamification trend means for industry ### For Productivity and Task Management Software Developers and creators of productivity and task management software can integrate gamification and tangible reward systems into their platforms to increase user engagement and productivity. ### For Health and Wellness Industry The health and wellness industry can capitalize on gamification and reward systems to motivate users to exercise, establish habits, and reach health goals. ### For Marketing and Advertising Industry Marketing and advertising industry professionals can use gamification and reward systems to increase consumer engagement with brands and products. ## Workshop question What is the most rote aspect of consumers' experience with your brand? How would you gamify that aspect? ## Trend signals for Granular Gamification Trend score 3.8 out of 10, from popularity 59%, activity 46%, freshness 8%. - Popularity: 59% - Activity: 46% - Freshness: 8% ## Examples of the Granular Gamification trend 4 featured examples from Mar 30 to Dec 22, 2016. - [Life Goal Productivity Tools](https://www.trendhunter.com/trends/achieve-your-goal): 'Focal Point' Expedites Your Focus to Helps You Achieve Your Goals (Category: Lifestyle) Implication: Developing software that assists users in personal productivity planning and goal achievement presents an opportunity for disruption and innovation in the software industry - [Motivational Task Managers](https://www.trendhunter.com/trends/get-motivation): The Fillip App Helps You Complete Daily Tasks and Get Motivation (Category: Tech) Implication: Developing task management apps with motivational features presents a disruptive innovation opportunity within the app development industry. - [Incentivized Household Chore Apps](https://www.trendhunter.com/trends/ourhome): The OurHome App Rewards Family Members for Doing Various Chores (Category: Tech) Implication: Mobile app developers can explore the opportunity of creating innovative task management apps with gamified features. - [Task-Incentivizing Apps](https://www.trendhunter.com/trends/workout-reward): Kimmie is a New Platform That Motivates Users with a Workout Reward System (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate a workout reward system into health and wellness apps to motivate users to stick to their fitness goals. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)