# Gory Guerrilla Marketing CASE: Dexter campaigns disgusted people into interest. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 19, 2008, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gory-guerrilla-marketing-dexter-campaigns-disgusted-people-into-interest ## Key Figures - Trend score: 5.0/10 - Evidence articles: 3 ## What is the Gory Guerrilla Marketing trend? **Gory Guerrilla Marketing:** The gory marketing campaigns created for the Dexter TV show were so offensive and disturbing, people had to take notice. Not only was the guerrilla blood-and-gore in line with the crime show’s theme, but dismembered arms and faux cadavers were impossible to ignore, even for those unfamiliar with the series. ## At a Glance - Evidence: 3 featured examples - Articles from: Jun 24 to Jun 27, 2008 - Published: Sep 19, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Gory Guerrilla Marketing trend ### Guerrilla Marketing Creating non-traditional, attention-grabbing ads to promote a product/service is becoming more popular among businesses, and it is proving to be effective. ### Shock Factor Advertising Using gruesome or shocking imagery to grab consumer attention is becoming a trend for advertising campaigns. ### Ambush Advertising Surprising consumers with ads in unexpected places is a popular trend for guerrilla marketing. ## What the Gory Guerrilla Marketing trend means for industry ### For Marketing and Advertising Professionals in this industry can create innovative and unconventional marketing strategies for their clients. ### For Entertainment Industry Companies in the entertainment industry can use shock factor advertising tactics to promote their products or services. ### For Hospitality Industry Hotels, restaurants, and other hospitality businesses can use guerrilla marketing and ambush advertising to attract customers in creative ways. ## Trend signals for Gory Guerrilla Marketing Trend score 5.0 out of 10, from popularity 79%, activity 63%, freshness 8%. - Popularity: 79% - Activity: 63% - Freshness: 8% ## Examples of the Gory Guerrilla Marketing trend 3 featured examples from Jun 24 to Jun 27, 2008. - [Human Arms in Butcher Shops](https://www.trendhunter.com/trends/bloody-arms-as-advertising-dexter-guerrilla-campaign-ii): Dexter Guerrilla Campaign II (Category: Marketing) Implication: Opportunities for agencies to experiment with edgy and memorable advertising techniques. - [Bloody Urinals as Advertising](https://www.trendhunter.com/trends/bloody-urinals-dexter): Dexter Guerrilla Campaign (Category: Marketing) Implication: Opportunity to use guerrilla and ambient advertising to stand out in a crowded media landscape - [Guerrilla Stabbing To Promote TV Show](https://www.trendhunter.com/trends/guerrilla-advertising-for-dexter-series-the-bloody-man): Dexter Ads (Category: Marketing) Implication: Opportunity for TV networks and streaming platforms to create immersive and interactive promotional campaigns that captivate viewers. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)