# Golden Goods Midas touch obsession points to preoccupation with luxury. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Oct 8, 2009, updated Nov 19, 2009 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/golden-goods-midas-touch-obsessions-point-to-increasing-preoccupation-with ## Key Figures - Trend score: 4.1/10 - Evidence articles: 5 ## What is the Golden Goods trend? **Golden Goods:** Crystals may not be enough to prove one’s wealth anymore. True to the saying “all that glitters is gold,” unless gold is included in some way, luxury is not really luxury. We recognize this in our increasing desire for gilded items, from golden phone cases to solid gold cars, indicating a need for conspicuous extravagance despite the dire economy. ## At a Glance - Evidence: 5 featured examples - Articles from: Aug 14 to Sep 29, 2009 - Published: Oct 8, 2009 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Golden Goods trend ### Conspicuous extravagance The desire for gilded items indicates a need for conspicuous extravagance despite the dire economy ### Opulence Consumers are looking for ways to show off their cash in the most prestigious ways possible ### Innovative material usage Using spider silk to create a golden-colored cloth showcases an innovative use of materials ## What the Golden Goods trend means for industry ### For Luxury fashion Luxury accessories like the Sayn Design gold iPhone case and the Geoff Barrenger's golden editorial are trends business professionals in the fashion industry can capitalize on ### For Automobile industry Creating luxury cars like the gold Audi R8 is an opportunity for the automobile industry to target wealthy customers looking for opulent products ### For Technology industry The Golden OX Figure Webcam shows the opportunity for the technology industry to create fun and unique gadgets that cater to specific markets ## Trend signals for Golden Goods Trend score 4.1 out of 10, from popularity 67%, activity 49%, freshness 8%. - Popularity: 67% - Activity: 49% - Freshness: 8% ## Examples of the Golden Goods trend 5 featured examples from Aug 14 to Sep 29, 2009. - [Arachnid-Spun Apparel](https://www.trendhunter.com/trends/rare-spider-cloth-golden-silk): One Million Spiders Made the Golden Silk for RareTextile (Category: Eco) Implication: The fashion industry can explore the use of innovative materials like spider silk to create unique and eco-friendly apparel. - [24 Carat iPhone Cases](https://www.trendhunter.com/trends/gold-iphone-case): Sayn Design Creates Limited Diamond Deluxe Gold Edition Sleeves (Category: Tech) Implication: Luxury goods industry is constantly evolving as demand for high-end products and experiences continues to grow. - [Gold-Hued Editorials](https://www.trendhunter.com/trends/harpers-bazaar-russia-geoff-barrenger): Geoff Barrenger Gives the Midas Touch to Harper's Bazaar Russia (Category: Pop Culture) Implication: The trend of gold-infused beauty products can be capitalized on in the beauty and skincare industry. - [Solid Gold Supercars](https://www.trendhunter.com/trends/gold-audi-r8): Audi R8 Gets the Midas Touch (Category: Autos) Implication: The trend of luxury car customization and alternative car finishes presents an opportunity for automotive companies to tap into a niche market with more exclusive, high-end offeri… - [Sacrilegious Webcams](https://www.trendhunter.com/trends/golden-ox-figure-webcam): The Golden Ox Figure Webcam Makes Heresy Fun (Category: Social Good) Implication: Opportunity for disruptive innovation in the tech accessory industry by creating religious-inspired products. ## Recent trend clusters - [Crafted Timepieces](https://www.trendhunter.com/protrends/crafted-timepieces) (Luxury) - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) ## Trending in Luxury - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Swing-Mapped Golfwear](https://www.trendhunter.com/trends/swing-mapped-golfwear) All articles: [Luxury](https://www.trendhunter.com/luxury)