# GMO-Free Confection Brands are marketing their desserts and sweet treats as non-GMO. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 18, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gmofree-confection ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the GMO-Free Confection trend? **GMO-Free Confection:** Dessert brands are highlighting the fact that the ingredients in the products they release are non-GMO. More than simply catering to health-conscious consumers, these products offer brands with non-organic desserts a different way to establish their nutritious value, while strengthening the perceived health of the organic desserts that they also tout as being non-GMO. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 18, 2018 to Nov 20, 2019 - Published: Jun 18, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the GMO-Free Confection trend ### Non-GMO Desserts More dessert brands are marketing their products as non-GMO, offering opportunity for brands to establish nutritional value and cater to health-conscious consumers. ### Clean Ingredient Confections Many brands are creating reformatted confections that use recognizable, clean ingredients to appeal to health-focused consumers. ### Specialized Dietary Confections Brands are creating allergy-friendly candy options to create products that cater to a wider range of dietary restrictions. ## What the GMO-Free Confection trend means for industry ### For Food and Beverage Industry The food industry can take advantage of these trends by offering more products with clean, recognizable ingredients and specialized dietary options. ### For Health and Wellness Industry The health and wellness industry can use these trends to create more products that cater to consumers looking for clean, specialized dietary options in their sweet treats. ### For Non-Profit Industry Non-profit organizations can seek partnerships with companies like CompletEats to promote their causes through product sales that donate a portion of proceeds. ## Workshop question How could your brand use labeling to enhance its perceived value? ## Trend signals for GMO-Free Confection Trend score 2.6 out of 10, from popularity 31%, activity 40%, freshness 9%. - Popularity: 31% - Activity: 40% - Freshness: 9% ## Examples of the GMO-Free Confection trend 4 featured examples from Jan 18, 2018 to Nov 20, 2019. - [Health-Conscious Organic Candies](https://www.trendhunter.com/trends/organic-candies): Wholesome Boasts Recognizable Ingredients in Its On-the-Go Treats (Category: Lifestyle) Implication: Disruptive innovation opportunity: Use organic and natural ingredients to create a new line of confectionery products that prioritize health and wellness. - [Organic Free-From Candies](https://www.trendhunter.com/trends/free-from-candy): The Lovely Candy Co. Launched an Organic, Vegan and Non-GMO Candy Line (Category: Lifestyle) Implication: The candy manufacturing industry can explore disruptive innovation opportunities by incorporating clean ingredients, organic certifications, and vegan/non-GMO options into their p… - [Small-Batch Artisanal Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate): Gnaw Chocolate's Bars Experiment with Flavors Like Bananas Foster (Category: Lifestyle) Implication: The specialty food industry can capitalize on the artisanal chocolate trend by introducing new products with unique flavors and marketing them to a health-conscious and quality-se… - [Festive Free-From Cookies](https://www.trendhunter.com/trends/free-from-cookie): CompletEats' Peppermint Cacao Chip Cookie Has Allergy-Friendly Chips (Category: Lifestyle) Implication: Disruptive innovation opportunity for bakeries to develop more inclusive and health-conscious cookie offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)