# Glowing Screen Skincare brands prioritize sunscreen formulations that highlight skin. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 1, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glowing-screen ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Glowing Screen trend? **Glowing Screen:** Many skincare brands have shifted to mattifying SPF formulations that don't feel greasy on the skin–however some are leaning into the moisturizing qualities of sunscreen lotions and producing ones that enhance the glow of the skin. To avoid heaviness but promote radiance, such formulations provide the best of both worlds for the majority of consumers who tend to have combination skin. ## The consumer insight behind the Glowing Screen trend With increased volatility in current events, consumers are looking to gain a better sense of control by customizing their routines. To do so, they turn to the vast amount of sources online to become more informed of what products are specific to their needs. As a result, they look for products that prioritize specific features, while also enhancing beauty. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 22, 2017 to Sep 18, 2018 - Published: Apr 1, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Glowing Screen trend ### Glowy Sunscreen Formulations Skincare brands manufacturing sunscreen lotions that highlight skin's radiance while also providing sun protection. ### Solid Stick Sunscreens The use of solid stick format in sun care products that provide deep hydration and easy on-the-go application. ### SPF Highlighters Combining makeup and sunscreen properties into one product to enhance the facial features and protect the skin from the sun. ## What the Glowing Screen trend means for industry ### For Beauty and Skincare Industry Manufacturing sun care products that provide sun protection along with additional skincare benefits for customized routines. ### For Mess-Free Personal Care and Cosmetics Providing toners, exfoliators, serums, and other beauty products in a solid stick format for a convenient application. ### For Dermatology Industry Manufacturing products that offer a healthy, radiant-looking glow while shielding the skin from environmental stressors and repairing the skin's natural moisture barrier. ## Workshop question Consider how your brand could strike a balance to cater to the majority of its customers. ## Trend signals for Glowing Screen Trend score 3.4 out of 10, from popularity 57%, activity 37%, freshness 8%. - Popularity: 57% - Activity: 37% - Freshness: 8% ## Examples of the Glowing Screen trend 4 featured examples from Sep 22, 2017 to Sep 18, 2018. - [Sunscreen Highlighter Sticks](https://www.trendhunter.com/trends/glow-stick-sunscreen): Supergoop's 'Glow Stick Sunscreen' is a Hydrating Dry Oil Stick (Category: Fashion) Implication: The solid stick format trend provides an opportunity for the personal care industry to introduce new, mess-free products that cater to the on-the-go lifestyle. - [Sun Protection Highlighters](https://www.trendhunter.com/trends/spf-highlighter): Petiue's SPF Highlighter Combines the Properties of Makeup & Sunscreen (Category: Fashion) Implication: Opportunity for beauty companies to create SPF-enhancing products that provide both makeup and skincare benefits. - [Heat-Combating Sunscreens](https://www.trendhunter.com/trends/midday-blue-sun-lotion): Klairs' 'Mid-Day Blue Sun Lotion' Protects from the Sun and Direct Heat (Category: Fashion) Implication: Companies in the beauty and skincare industry have the opportunity to develop and market heat-combating sunscreens that cater to different skin types and offer multiple benefits. - [Skincare-Style Sunscreens](https://www.trendhunter.com/trends/broad-spectrum-spf30): Rodan + Fields' Broad Spectrum SPF30 Offers Three Kinds of Defense (Category: Fashion) Implication: The beauty and skincare industry can capitalize on the rising demand for skincare-style sunscreens by developing innovative products that offer multiple benefits. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)