# Glorified Retirement As Boomers grow scared of exiting the workforce, seniority gets an overhaul. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 26, 2014 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/glorified-retirement ## Key Figures - Trend score: 5.3/10 - Evidence articles: 11 ## What is the Glorified Retirement trend? **Glorified Retirement:** As the level of financial security amidst retirement age workers dwindles, aging employees are not simply staying in the workforce longer, but growing to fear retirement. Encouraging Boomers to embrace retired life, Gen X and Y are highlighting the joys associated with a life without work through photography and social media-based initiatives. The push towards emphasizing how to live past 60 in a positive, exciting and adventurous way is becoming far more pervasive than in previous generations. ## At a Glance - Evidence: 11 featured examples - Articles from: Apr 4, 2013 to Jun 2, 2016 - Published: May 26, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Top markets: North America ## Themes within the Glorified Retirement trend ### Aging Population Staying Active There is an increasing trend of aging adults staying active in order to enhance the quality of their senior years. ### Positive Aging Stereotypes There is a movement of showcasing aging seniors in a positive light and dismantling previous stereotypes. ### Senior Travel Opportunities There is an increase in travel opportunities for seniors that allow them to explore and remain active in their golden years. ## What the Glorified Retirement trend means for industry ### For Senior Living Facilities Senior living facilities can incorporate various ways for seniors to stay active and engaged, such as travel programs and photography classes. ### For Travel and Tourism The travel and tourism industry can create packages and programs specifically designed for seniors that promote active lifestyles and personal fulfillment. ### For Marketing and Advertising Marketing and advertising professionals can use campaigns to change the previous stereotypes of senior citizens and showcase their vitality and active lives. ## Trend signals for Glorified Retirement Trend score 5.3 out of 10, from popularity 79%, activity 71%, freshness 8%. - Popularity: 79% - Activity: 71% - Freshness: 8% ## Examples of the Glorified Retirement trend 11 featured examples from Apr 4, 2013 to Jun 2, 2016. - [Gangster Grandparent Photography](https://www.trendhunter.com/trends/senior-citizens): Dai Lyn Powers Photographs Senior Citizens in Rebel Teen Outfits (Category: Fashion) Implication: Companies in the fashion industry could market clothing lines that are tailored towards seniors who want to adopt a rebellious teen look and feel. - [Seductive Boomer Marketing](https://www.trendhunter.com/trends/boomer-marketing): This Barneys Ad Suggests that Attractiveness Improves With Age (Category: Marketing) Implication: Fashion brands can disrupt the industry by embracing and celebrating the beauty of older consumers. - [Selfie-Taking Seniors](https://www.trendhunter.com/trends/vintage-photos-online): This 'Instagram-Pa' is Sharing his Vintage Photos Online (Category: Life-Stages) Implication: Social media platforms like Instagram can create disruptive innovation opportunities by developing features, content, or campaigns specifically designed for older adults. - [Passionate Elderly Photography](https://www.trendhunter.com/trends/seniors-kissing): These Heartwarming Photos of Seniors Kissing Show Everlasting Love (Category: Art & Design) Implication: Disruptive innovation opportunity: Develop new photography techniques or equipment tailored to capturing meaningful and intimate moments between elderly couples. - [Fantastical Geriatric Photography](https://www.trendhunter.com/trends/grey-power-by-yoni-lefevre): Grey Power by Yoni Lefevre Incorporates Ideas from Grandchildren (Category: Life-Stages) Implication: Disruptive innovation opportunity: Developing new techniques and approaches in photography that showcase alternative and imaginative perspectives of the elderly. - [Dance-Loving Social Accounts](https://www.trendhunter.com/trends/dancing-instagram): This Dancing Instagram Account Will Brighten Your Day (Category: Pop Culture) Implication: Disruptive innovation opportunity: Introducing innovative features to existing social media platforms that promote and highlight entertaining content. - [Age-Defying Fashionistas](https://www.trendhunter.com/trends/age-defying-fashionistas): Fearless & Deviant Fashionable Seniors Star in a New BBC Documentary (Category: Pop Culture) Implication: Fashion brands can disrupt the industry by creating inclusive campaigns and collections that feature models of all ages. - [Senior Travel Clubs](https://www.trendhunter.com/trends/travel-club): 'The Freebird Club' is Like Airbnb for the Elderly Population (Category: World) Implication: The travel and tourism industry can capitalize on the growing demand for senior travel clubs by offering tailored services and experiences that cater to the needs of elderly trave… - [Elderly Style Guides](https://www.trendhunter.com/trends/zoe-spawton): The Zoe Spawton What Ali Wore Series Depicts Senior Outfits (Category: Art & Design) Implication: Brands can shift focus to create collections that reflect the diverse and individualistic styles of senior fashionistas. - [Senior Activity Vouchers](https://www.trendhunter.com/trends/senior-discount-packages): These Senior Discount Packages Encourage Enriching Experiences (Category: Life-Stages) Implication: The senior discount packages present disruptive innovation opportunities for travel agencies, hotels, and tourist attractions to cater to the needs and desires of the aging popula… - [Senior Cycling Programs](https://www.trendhunter.com/trends/senior-cycling): Experience Plus Bicycle Training Prepares Over 50s for Adventurous Rides (Category: Lifestyle) Implication: Adventure tourism firms and bike tour providers can increase revenue by tailoring offerings to aging populations and developing senior-friendly travel itineraries. ## Recent trend clusters - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) - [Portable Power](https://www.trendhunter.com/protrends/portable-power1) (Tech) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) ## Trending in Life-Stages - [Mini Clog Collectibles](https://www.trendhunter.com/trends/cars-x-crocs-blind-box) - [Thoughtfully Designed Lunchboxes](https://www.trendhunter.com/trends/glacier-lunchbox) - [Historical Character Collectibles](https://www.trendhunter.com/trends/polly-pocket-x-american-girl) - [Larger-Format Brainteaser Games](https://www.trendhunter.com/trends/kanoodle-party) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)