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# Globalized Cuisine
American and Asian cuisine collide as the North American diet goes global.

By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 5, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/globalized-cuisine

## Key Figures

- Trend score: 3.1/10
- Evidence articles: 6

## What is the Globalized Cuisine trend?

**Globalized Cuisine:** Globalization and increasing consumer demands have helped push traditionally Western foods to the East, but also vice-versa. As the appeal of fast food becomes prevalent on a global scale, the remixing of cuisine is satisfying consumer demand for exoticism and experimentation in food.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Nov 14, 2013 to Aug 4, 2014
- Published: Aug 5, 2014
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Asia

## Themes within the Globalized Cuisine trend

### Fusion Food

The blending of diverse cuisines to create new flavors and textures that appeal to foodies who crave novel dining experiences.

### Exotic Ingredients

New ingredients and flavor combinations from across the globe provide opportunities for culinary innovation and experimentation.

### Fast Food Remixing

As fast food chains expand globally and consumers demand diverse and unique menu options, fast food remixing becomes more common and offers opportunities for culinary creativity.

## What the Globalized Cuisine trend means for industry

### For Food Service

The food service industry needs to be innovative and creative enough to respond to changing consumer tastes quickly, while developing new and unique food offerings.

### For Food retail

Food retailers have an opportunity to curate new and exciting flavors, ingredients and packaging that fit with the changing tastes and preferences of their consumers.

### For Hospitality

As food becomes an increasingly important part of the hospitality experience, creating unique and exciting culinary offerings can set hotels and resorts apart and create a unique selling point for attracting guests.

## Trend signals for Globalized Cuisine

Trend score 3.1 out of 10, from popularity 44%, activity 40%, freshness 8%.

- Popularity: 44%
- Activity: 40%
- Freshness: 8%

## Examples of the Globalized Cuisine trend

6 featured examples from Nov 14, 2013 to Aug 4, 2014.

- [Asian Donut Burgers](https://www.trendhunter.com/trends/mos-burger): The Latest Mos Burger Comes with French Cruller and Chorizo Sausage (Category: Lifestyle)
  Implication: Fast food chains can explore innovative collaborations and unique food pairings to attract adventurous eaters and differentiate themselves from competitors.
- [Cheeseburger Rice Balls](https://www.trendhunter.com/trends/onigiri-rice-ball): This Japanese Onigiri Rice Ball Contains the Contents of a Burger (Category: Lifestyle)
  Implication: Sector that can explore new taste profiles and combinations to cater to adventurous eaters.
- [Exotic Asian Hotdogs](https://www.trendhunter.com/trends/asian-dog): The Asian Dog Restaurant Offers Hotdogs with Asian-Inspired Toppings (Category: Lifestyle)
  Implication: Disruptive innovation can be found in creating unconventional and globally-inspired menu items.
- [Sushi Corn Dogs](https://www.trendhunter.com/trends/sushi-corn-dog): Culinary Bro Down Creates a Greasy Take on Spicy Tuna Rolls (Category: Lifestyle)
  Implication: The food and beverage industry can explore new ways to innovate and reimagine traditional dishes by incorporating different techniques and ingredients.
- [Asian Dessert Burgers](https://www.trendhunter.com/trends/lotteria-chocolate-burger): The Lotteria Chocolate Chicken Burger is the Ideal Valentine's Day Meal (Category: World)
  Implication: Fast food restaurants and chains can leverage unusual menu items as a way to differentiate themselves from their competitors and attract customers looking for new experiences.
- [Japanese Bacon Cube Burgers](https://www.trendhunter.com/trends/deluxe-cheeseburger): Lotteria Will Start Offering These Deluxe Cheeseburgers on November 29 (Category: World)
  Implication: Fast food chains can disrupt the market by experimenting with unique offerings like the Bacon Cube Deluxe Cheeseburgers.

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All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)
