# Global P2P Consumers search for peer-to-peer shopping overseas. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Mar 24, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/global-p2p ## Key Figures - Trend score: 3.8/10 - Evidence articles: 4 ## What is the Global P2P trend? **Global P2P:** New, innovative platforms, often utilizing social media, are allowing consumers to buy, sell and trade goods with one another, no matter their location. The global implications of the P2P economy, and the possibility for cross-over between industries, such as travel and retail, should not be discounted by brands who wish to stay competitive in an ever-changing marketplace. More importantly, eliminating borders in P2P transactions suggests an ongoing preference for autonomy. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 25 to Mar 24, 2016 - Published: Mar 24, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Global P2P trend ### P2P Economy The growing trend of the P2P economy is allowing consumers to buy, sell, and trade goods with one another, no matter their location. ### Social Platforms Innovative platforms, often utilizing social media, are allowing consumers to connect, buy, and sell with one another globally. ### Sharing Economy The sharing economy is disrupting traditional industries by creating alternative ways for people to travel, shop, and source products globally. ## What the Global P2P trend means for industry ### For Travel Industry The travel industry is being disrupted by P2P services connecting travelers with locals for authentic experiences that can't be found inside a traditional touristic industry. ### For E-commerce Industry Social platforms are revolutionizing the e-commerce industry by providing peer-to-peer marketplaces that allow consumers to buy and sell without intermediaries. ### For Retail Industry The retail industry is being disrupted by the sharing economy that is providing alternative ways for shoppers to purchase items without the need for traditional shopping experiences. ## Workshop question How will the evolving P2P market impact your brand? ## Trend signals for Global P2P Trend score 3.8 out of 10, from popularity 64%, activity 43%, freshness 8%. - Popularity: 64% - Activity: 43% - Freshness: 8% ## Examples of the Global P2P trend 4 featured examples from Feb 25 to Mar 24, 2016. - [Global Online Pop-Up Shops](https://www.trendhunter.com/trends/shop-real-time): The Travelling Buyer's Shop Real Time Scheme Enables Pinterest Shopping (Category: Business) Implication: The e-commerce industry can leverage online pop-up shops to create innovative ways of selling products and engage customers with limited-time offers. - [Overseas Shopping Networks](https://www.trendhunter.com/trends/overseas-shopping): 'Backpack' is a P2P Service That Connects Shoppers and World Travelers (Category: World) Implication: This industry can explore P2P shopping services to provide more affordable and convenient options to customers. - [Peer Marketplace Apps](https://www.trendhunter.com/trends/mercari): 'Mercari' is a Free Way to Buy and Sell Items in Japan (Category: Tech) Implication: The growth of peer-to-peer marketplaces like Mercari has huge implications for the e-commerce industry, making it easier and more accessible for consumers to buy and sell online. - [Reciprocal Dining Platforms](https://www.trendhunter.com/trends/voulezvousdiner): VoulezVousDiner Connects Travelers With Local Foodies Around the Globe (Category: Lifestyle) Implication: Disruptive innovation opportunity: Transform the traditional hospitality industry by facilitating connections between travelers and hosts for unique dining experiences. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)