# Glitter-Flecked Face Gilded glitter injects a sense of playful drama in consumers' beauty routines. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Feb 8, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glitterflecked-face ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Glitter-Flecked Face trend? **Glitter-Flecked Face:** Modern feminism has uplifted the notion that one's physical expression should not impact how they are treated by individuals or society at large, and this freedom is being expressed in a multitude of ways that can be both (relatively) frivolous, or hugely profound. In the former category exists an influx of cosmetic products that allow the consumer to glow with golden glitter. Contrasted against the popular normcore aesthetic from a few years ago, the dramatic effects of golden glitter appeal to many consumers seeking a playful twist to their beauty routine, and to self-express on their own terms. ## At a Glance - Evidence: 4 featured examples - Articles from: May 28, 2017 to Jan 30, 2018 - Published: Feb 8, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Themes within the Glitter-Flecked Face trend ### Glitter Beauty Trend Many cosmetic products now allow the consumer to embrace golden glitter, appealing to consumers seeking a playful twist to their beauty routine. ### Luxury Skincare Trend Skincare products containing real gold dust and other luxe ingredients enable consumers to incorporate a self-care ritual that feels indulgent. ### Social Media-Friendly Beauty Trend Beauty brands are increasingly creating products that are selfie and social media-friendly, appealing to influencers and millennials seeking visually striking products. ## What the Glitter-Flecked Face trend means for industry ### For Beauty and Cosmetics Industry Cosmetic and skincare brands can innovate by creating glitter and luxe products, and making their products visually attractive for social media. ### For Fashion and Accessories Industry Fashion and accessories brands can collaborate with beauty brands to create cohesive looks and imagery that visually connects with consumers. ### For Hospitality and Leisure Industry Hotels and leisure properties can enhance the guest experience with luxury skincare amenities and glitter beauty products. ## Workshop question How do your products appeal to your consumers seeking empowerment, or creative expression? ## Trend signals for Glitter-Flecked Face Trend score 3.7 out of 10, from popularity 49%, activity 54%, freshness 8%. - Popularity: 49% - Activity: 54% - Freshness: 8% ## Examples of the Glitter-Flecked Face trend 4 featured examples from May 28, 2017 to Jan 30, 2018. - [Gold-Flecked Sheet Masks](https://www.trendhunter.com/trends/gold-masks): This Luxurious-Feeling Collection of Gold Masks Contains Real Gold Dust (Category: Fashion) Implication: The skincare industry can capitalize on the trend of luxurious and gold-infused sheet masks to offer innovative products that cater to consumers seeking premium and effective skin… - [Dazzling Loose Glitter Pigments](https://www.trendhunter.com/trends/anastasia-beverly-hills): Anastasia Beverly Hills' New Pigments are Shockingly Sparkly (Category: Fashion) Implication: Manufacturers can explore improving the quality and range of their glitter-based product lines to meet growing customer demand. - [Metallic Foil Freckles](https://www.trendhunter.com/trends/glitter-freckles): Glitter Freckles Adds Extra Glow to Your Face and Body This Summer (Category: Fashion) Implication: Cosmetic companies can expand their product lines by incorporating innovative products that encourage creativity and individuality, such as metallic or colorful freckles, to cater… - [Ultra-Pigmented Loose Body Glitters](https://www.trendhunter.com/trends/pure-gold-face-body-glitter): Too Faced's 'Pure Gold Face & Body Glitter' is Versatile (Category: Fashion) Implication: The cosmetics industry can capitalize on the trend of ultra-pigmented loose body glitters to launch new versatile and innovative products that cater to consumers' desires for high… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)