# Glamtastic Couture Justifying consumerism through praise of individuality & self-expression. By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Sep 23, 2009, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glamtastic-couture ## Key Figures - Trend score: 5.7/10 - Evidence articles: 10 ## What is the Glamtastic Couture trend? **Glamtastic Couture:** As designers and the media figures who support their lines get more daring in their styles, more outlandish looks are making their way into mainstream fashions. Eccentricity is being celebrated and attention-loving consumers are battling for recognition as ‘most over-the-top’ among their peers. ## At a Glance - Evidence: 10 featured examples - Articles from: Jul 2 to Sep 23, 2009 - Published: Sep 23, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Glamtastic Couture trend ### Celebration of Eccentricity Consumers are increasingly celebrating individuality and outlandish styles in fashion, giving rise to trends such as architectural stilettos, high-tech hooker shoes, and hyper-graffiti heels. ### Small Product Details Minor changes such as a steel heel or Swarovski embellishments have a significant impact on consumer trends and can be an excellent way for businesses to profit and set themselves apart from competitors in the fashion industry. ### Mixing of Genres Merging fashion with other industries such as travel and art emerge as a trend as seen in campaigns such as Conde Nast Traveler Campaign emphasizing your destination and INSA Heels incorporating graffiti-style art into their designs. ## What the Glamtastic Couture trend means for industry ### For Fashion The fashion industry is continuously evolving with bold styles and innovative products that cater to consumers' desire for individuality and self-expression. ### For Travel Travelers have become a target demographic for fashion brands, as seen in campaigns by Conde Nast Traveler, that merge fashion and travel in their advertising to inspire travel and wanderlust among consumers. ### For Art The fashion industry is continuously incorporating art in their designs, as seen in brands like INSA Heels that use graffiti-style art in their hyper-graffiti designs, giving rise to fashion and art collaborations. ## Trend signals for Glamtastic Couture Trend score 5.7 out of 10, from popularity 82%, activity 81%, freshness 8%. - Popularity: 82% - Activity: 81% - Freshness: 8% ## Examples of the Glamtastic Couture trend 10 featured examples from Jul 2 to Sep 23, 2009. - [Chiseled Heels](https://www.trendhunter.com/trends/heels-nicholas-kirkwoods-a-w-shoes): Nicholas Kirkwood's A/W Shoes are Artwork for Your Footsies (Category: Fashion) Implication: The fashion industry can take inspiration from Nicholas Kirkwood's artistic footwear collection to create unique and innovative designs that blur the line between fashion and art. - [Hyper Graffiti Heels](https://www.trendhunter.com/trends/insa-heels): INSA Heels Releases More Brightly Decorated Foot Candy (Category: Art & Design) Implication: The footwear industry can leverage the trend of hyper-printed footwear and take advantage of the opportunity to create unique, attention-grabbing shoe designs. - [Rusty Footwear](https://www.trendhunter.com/trends/chain-shoes): Chain Shoes Win Shoemania 2009 Competition (Category: Fashion) Implication: Chain footwear and the rust aesthetic present an opportunity for both high-end and alternative fashion lines to create unique and avant-garde designs. - [Swarovskified Heels](https://www.trendhunter.com/trends/casadei-fall-2009): The Casadei Fall 2009 Collection is Glittery and Glamorous (Category: Fashion) Implication: The luxury footwear industry can take advantage of the trend of crystal-studded footwear to create high-end, statement-making shoes that appeal to affluent consumers. - [Sculptural Steel Shoes](https://www.trendhunter.com/trends/chau-har-lee-footwear): Chau Har Lee Creates Architectural Laser Cut Footwear (Category: Fashion) Implication: Leveraging inventive and sculptural shoe designs can revolutionize the footwear industry and attract style-conscious consumers. - [Architectural Stilettos](https://www.trendhunter.com/trends/conde-nast-traveler-campaign): Conde Nast Traveler Campaign Emphasizes Your Destination (Category: Pop Culture) Implication: Luxury fashion brands can tap into the travel market by creating travel-inspired collections and accessories. - [Sculpted Heels](https://www.trendhunter.com/trends/heels-julia-finsk-project-1-shoe): Julia Finsk Takes Footwear to New Heights With Her Project 1 Shoe (Category: Fashion) Implication: The fashion industry can tap into the demand for unconventional and eye-catching shoe designs like sculpted heels. - [Bolted Heel Pumps](https://www.trendhunter.com/trends/ruthie-daviss-dennis-bassos-s-s-2010-collection): Ruthie Davis's Footwear Featured in Dennis Basso's S/S 2010 Collecti (Category: Fashion) Implication: Fashion industry professionals can look into utilizing bolted heel design in their products to provide a distinct and edgy look for their consumers. - [Disco Sandals](https://www.trendhunter.com/trends/disco-sandals-maison-martin-margiela): Maison Martin Margiela Gets Nostalgic and Glamorous With Sparkly Shoes (Category: Fashion) Implication: Fashion brands can incorporate disco-inspired elements into their designs to attract consumers seeking nostalgic and glamorous fashion pieces. - [Sky Scraping Heels](https://www.trendhunter.com/trends/sky-scraping-heels): Footwear Fashions are Topping Upwards of 6 Inches (Category: Fashion) Implication: The fashion industry can capitalize on the sky-high heel trend by creating innovative designs and materials that push the boundaries of traditional footwear. ## Recent trend clusters - [Aromatic Utility](https://www.trendhunter.com/protrends/aromatic-utility) (Fashion) - [Channel Blending](https://www.trendhunter.com/protrends/channel-blending) (Fashion) - [Aromatic Bodycare](https://www.trendhunter.com/protrends/aromatic-bodycare) (Fashion) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) ## Trending in Fashion - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [’90s-Inspired Fall Essentials](https://www.trendhunter.com/trends/quince-and-jason-bolden) All articles: [Fashion](https://www.trendhunter.com/fashion)