# Glamorizing Health Chic workout attire caters consumer demand for maintaining physical appearance. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Feb 3, 2014, updated Apr 9, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glamorizing-health ## Key Figures - Trend score: 5.1/10 - Evidence articles: 6 ## What is the Glamorizing Health trend? **Glamorizing Health:** While maintaining a healthy lifestyle through diet and exercise is key to overall well-being, fears of physical judgement can prevent consumers from making a move. Modern fitness attire such as tailored tops and fitted sweats offers consumers a more fashion-forward way to workout, boosting confidence. ## At a Glance - Evidence: 6 featured examples - Articles from: May 28, 2013 to Sep 17, 2014 - Published: Feb 3, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Glamorizing Health trend ### Fashionable Workout Wear Combining fashion and fitness is a trend that continues to grow as consumers desire to look good while working out. ### Minimalist Athletica Lookbooks Athletic wear collections boasting a minimalist style and clean lines are popular as consumers seek out clothing that can accommodate their active lifestyles. ### Glamorizing Health Fashion-forward workout attire is a trend that emphasizes the importance of appearing physically fit and confident while exercising. ## What the Glamorizing Health trend means for industry ### For Fashion Fashion brands can leverage the trend of fashionable workout wear to expand their product offerings and provide additional options for consumers seeking fashion-forward athletic wear. ### For Fitness The fitness industry can capitalize on the trend of minimalist athletica lookbooks by offering products such as workout equipment and accessories with clean, streamlined designs. ### For Photography As the trend of Jovial Athletic Winter Lookbooks implies, athletic apparel brands should consider incorporating photography that exudes positive emotions and energy to appeal to consumers who prioritize a healthy and joyful lifestyle. ## Trend signals for Glamorizing Health Trend score 5.1 out of 10, from popularity 63%, activity 81%, freshness 8%. - Popularity: 63% - Activity: 81% - Freshness: 8% ## Examples of the Glamorizing Health trend 6 featured examples from May 28, 2013 to Sep 17, 2014. - [Fashionable Workout Wear](https://www.trendhunter.com/trends/nike-fashion): The Newest Nike Fashion Collection is Designed to Get You Motivated (Category: Lifestyle) Implication: Retailers in the sportswear industry can capitalize on the demand for stylish and functional workout wear by offering innovative designs and motivational apparel. - [Jumping Sportswear Lookbooks](https://www.trendhunter.com/trends/nike-womens-fw13): The Nike Women's FW13 Catalog Stars a Slew of Female Athletes (Category: Fashion) Implication: Disruptive innovation opportunity: Combine fashion and function to create stylish workout wear that meets the needs of active individuals. - [Jovial Athletic Winter Lookbooks](https://www.trendhunter.com/trends/the-upside-winter-2014): Candice Swanepoel Stars in The Upside Winter 2014 Campaign (Category: Fashion) Implication: Disruptive innovation opportunity for apparel brands to create a new market segment by combining sporty and glamorous styles. - [Minimalist Athletica Lookbooks](https://www.trendhunter.com/trends/yasya-minochkina-ss-2014): Yasya Minochkina’s SS 2014 Lookbook is a Workout Motivator (Category: Luxury) Implication: Fashion brands can tap into the trend of minimalist sportswear and athletic-inspired fashion. - [Fashionably Fierce Wrestler Editorials](https://www.trendhunter.com/trends/vogue-japan-march-2014-munro): Tom Munro Captured Adriana Lima for Vogue Japan March 2014 (Category: Pop Culture) Implication: Fashion brands can create new lines of sportswear and athletic-inspired clothing to take advantage of the trend towards sporty fashion. - [Athletic Action Lookbooks](https://www.trendhunter.com/trends/fitness-clothing-collection): Reebok's Fitness Clothing Collection Photos Show Athletes Hard at Work (Category: Lifestyle) Implication: There is an opportunity to disrupt the athletic apparel industry by creating clothing that is not only functional but also stylish and comfortable, similar to Reebok's approach in… ## Recent trend clusters - 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