# Glamorized Solitude Loneliness gets perceived in a more positive light. By [Joanne Lam](https://www.trendhunter.com/joanne), Senior Editor | Published Jun 21, 2011 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glamorized-solitude-loneliness-gets-perceieved-in-a-more-positive-light ## Key Figures - Trend score: 5.4/10 - Evidence articles: 6 ## What is the Glamorized Solitude trend? **Glamorized Solitude:** Relieving consumers of the usual feeling of depression related to solitude, businesses are creating a more positive outlook on the idea of flying solo. Promoting their products with a single model and plenty of color, companies hope to tie lonesomeness with a more lighthearted feeling, maintaining that what they are promoting can provide contentment, even for those who feel alone. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 17 to Jun 8, 2011 - Published: Jun 21, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Glamorized Solitude trend ### Positive Solitude Businesses are creating a positive outlook on the idea of solitude by promoting their products with a single model and plenty of color, tying lonesomeness with a more lighthearted feeling and offering contentment. ### Emotional Dichotomy Photographers are capturing a darker, brooding side of domestic life that's a polar opposite of a 1950s family sitcom by using dark and chilling settings for their models, highlighting loneliness and depression. ### Lonely Wanderer Models posing as lonely travelers are increasingly being featured in magazine editorials, sporting comfy and stylish backpacking clothes, creating a trend of 'polished grunge' fashion. ## What the Glamorized Solitude trend means for industry ### For Fashion The fashion industry can take advantage of a positive outlook on solitude by promoting their products with a single model, plenty of colors, and tie it with a more lighthearted feeling, transcending sadness to contentment. ### For Photography Photographers can explore the darker and brooding facets of domestic life, capturing models in dark and chilling settings, highlighting loneliness and depression rather than the 1950s family sitcom norm. ### For Travel and Tourism The travel and tourism industry can feature photographs of models as lonely travelers in magazine editorials, sporting stylish and comfortable backpacking clothes, creating a trend of 'polished grunge' fashion and inspiring wanderlust. ## Trend signals for Glamorized Solitude Trend score 5.4 out of 10, from popularity 73%, activity 80%, freshness 8%. - Popularity: 73% - Activity: 80% - Freshness: 8% ## Examples of the Glamorized Solitude trend 6 featured examples from Jan 17 to Jun 8, 2011. - [Lonely Island Photography](https://www.trendhunter.com/trends/mariya-melnyk): Mariya Melnyk is Deserted and Decadent for Elle Ukraine June 2011 (Category: Fashion) Implication: Disruptive innovation opportunity for photographers to offer their clients unique and customized photo shoots in exotic locations. - [Deranged Domestic Editorials](https://www.trendhunter.com/trends/home-works-by-miles-aldridge): Home Works by Miles Aldridge is a House Fire Hazard (Category: Fashion) Implication: Brands and publications can challenge traditional gender norms in advertising through creative and unconventional approaches. - [Lonely Housewives](https://www.trendhunter.com/trends/tamar-levine): Tamar Levine Portrays Depressing Domestic Life (Category: Art & Design) Implication: Exploring new artistic themes and techniques to capture raw emotions, leading to disruptive innovation in visual storytelling and expressive art forms. - [Lonely Traveler Photoshoots](https://www.trendhunter.com/trends/gisele-bundchen-vogue-paris): The Gisele Bundchen Vogue Paris April 2011 Editorial is Wander-Worthy (Category: Celebs) Implication: Disruptive innovation opportunity: Integrate augmented reality technology into travel experiences to provide immersive and interactive photo opportunities. - [Vivid Solitary Spreads](https://www.trendhunter.com/trends/short-story-by-jacques-olivar): Short Story by Jacques Olivar Infuses Abandonment with Bright Color (Category: Fashion) Implication: The fashion industry can incorporate bright, bold colors into clothing advertisements to evoke strong emotions of abandonment yet hopefulness in the consumer. - [Lonesome Vixen Photography](https://www.trendhunter.com/trends/arizona-muse-love-magazine): The Arizona Muse Love Magazine Editorial is Mysterious (Category: Fashion) Implication: Fashion designers can take inspiration from the Arizona Muse Love Magazine editorial and create retro-inspired clothing with a modern twist that highlights a woman's figure. ## Recent trend clusters - 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