# Design-Conscious Cleaning The most mundane cleaning tasks become fun with these products. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Feb 5, 2013, updated Feb 11, 2013 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glamorized-housework ## Key Figures - Trend score: 4.8/10 - Evidence articles: 5 ## What is the Design-Conscious Cleaning trend? **Design-Conscious Cleaning:** Tidying up the home is one of the most important, yet least enjoyable tasks. Consumers are always on the lookout for ways to add an element of fun to everyday responsibilities, with smart companies releasing more modern, design-friendly products as a result. This signifies a greater pattern in consumer behavior, as gender roles switch and people begin re-framing their idea of domesticity. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 27, 2012 to Feb 6, 2013 - Published: Feb 5, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Design-Conscious Cleaning trend ### Design-Conscious Cleaning Consumers are seeking modern, design-friendly cleaning products and appliances that add an element of fun to everyday cleaning tasks. ### Unisex and Fashionable Kitchen Apparel There is a growing demand for fashionable unisex kitchen aprons that are both stylish and practical for professional chefs and home cooks alike. ### Miniaturized Appliances for Small Spaces Due to the increase of small apartments, there is a demand for miniaturized appliances, like washing machines, to fit on kitchen countertops. ## What the Design-Conscious Cleaning trend means for industry ### For Home Cleaning Products Disruptive innovation opportunities exist in developing modern, design-conscious home cleaning products and appliances that make cleaning tasks more enjoyable. ### For Kitchen Apparel The kitchen apparel industry could innovate by creating unisex and fashionable aprons that satisfy the practical needs of chefs and home cooks while adding a stylish element to their profession or hobby. ### For Home Appliances The trend toward miniaturized appliances for small spaces offers a chance for disruptive innovation in the design and functionality of appliances like washing machines and vacuum cleaners. ## Trend signals for Design-Conscious Cleaning Trend score 4.8 out of 10, from popularity 81%, activity 54%, freshness 8%. - Popularity: 81% - Activity: 54% - Freshness: 8% ## Examples of the Design-Conscious Cleaning trend 5 featured examples from Jun 27, 2012 to Feb 6, 2013. - [Sculpted Ballerina Aprons](https://www.trendhunter.com/trends/apron-lukrecja-by-cookie): The Apron Lukrecja by COOKie Adds Artistic Flair to Kitchen Encounters (Category: Art & Design) Implication: Fashion brands can explore the intersection of art and fashion through collaborations with artists. - [Miniaturized Washing Machines](https://www.trendhunter.com/trends/swash-by-king-jim): The Swash by King Jim is Made with Small Apartments in Mind (Category: Tech) Implication: The Swash by King Jim points to an opportunity for home appliance companies to develop compact, yet functional appliances for small living spaces. - [Stylish Unisex Kitchen Smocks](https://www.trendhunter.com/trends/hedley-bennett-aprons): Hedley & Bennett Aprons are for Anyone in the Kitchen (Category: Fashion) Implication: The culinary apparel industry can innovate by creating stylish and functional unisex aprons that meet the needs of professional chefs. - [Motorcycle-Like Hoovers](https://www.trendhunter.com/trends/jet-handheld-vacuum): The Jet Handheld Vacuum Expresses the Power and Speed of a Chopper (Category: Autos) Implication: Opportunity to disrupt the vacuum cleaner industry by introducing motorbike-inspired designs that appeal to a niche market of motorcycle enthusiasts. - [Solid Gold Hoovers](https://www.trendhunter.com/trends/govacuum-gv62711): The GoVacuum GV62711 is the World's Most Expensive Dirt Picker Upper (Category: Unique) Implication: Cleaning equipment manufacturers can explore the opportunity to create high-end, luxury cleaning products like the gold-plated vacuum cleaner, targeting affluent consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)