# Neo-Nerdom Glamorized geeks are hailed as celebrities, redefining pop culture. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jan 21, 2011, updated Feb 8, 2011 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glamorized-geeks ## Key Figures - Trend score: 3.9/10 - Evidence articles: 7 ## What is the Neo-Nerdom trend? **Neo-Nerdom:** Media that was once populated by traditionally beautiful pop culture figures are being taken over by “neo-nerds,” whose quirky qualities are increasingly being considered beautiful by the general population. The neo-nerd is a strange yet successful person who (unlike their prototypical nerd predecessor) is not only accepted by, but hailed as, a superior in society. Today’s nerds have become symbols in society that question the traditional meaning of “cool.” ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 28, 2010 to Jan 22, 2011 - Published: Jan 21, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Neo-Nerdom trend ### Neo-Nerdom The rise of neo-nerds is redefining pop culture, as quirky and unconventional qualities are increasingly being considered beautiful. ### Techie Pop Culture Icons Techies and businessmen are becoming the new pop culture icons, inspiring everything from sculptures to fashion lines. ### CEO Fan Culture Tech founders like Steve Jobs and Mark Zuckerberg have gained a following for their style and persona. ## What the Neo-Nerdom trend means for industry ### For Fashion Industry The fashion world can capitalize on the rise of quirky and unconventional beauty standards, creating clothing lines inspired by tech founders. ### For Entertainment Industry Pop culture is shifting towards a neo-nerd aesthetic, presenting opportunities to create TV shows, movies, and comic books that showcase this trend. ### For Art and Design Industry Art and design can create products that reflect the image of tech pioneers and business leaders, such as sculptures, mosaics, and action figures. ## Trend signals for Neo-Nerdom Trend score 3.9 out of 10, from popularity 53%, activity 58%, freshness 8%. - Popularity: 53% - Activity: 58% - Freshness: 8% ## Examples of the Neo-Nerdom trend 7 featured examples from Sep 28, 2010 to Jan 22, 2011. - [Facebook Founder Fashion](https://www.trendhunter.com/trends/mark-by-mark-zuckerberg): ‘Mark’ by Mark Zuckerberg Parody (Category: Pop Culture) Implication: The rise of parody clothing lines presents an opportunity for online retailers to offer unique and humorous clothing options. - [Hair Morphing Contests](https://www.trendhunter.com/trends/hair-style-for-julian-assange): 99design Searches for the Next Great Hair Style for Julian Assange (Category: Pop Culture) Implication: Incorporating competitions and contests can be a great way to market new products and showcase expertise - [Epic Financial District Photography](https://www.trendhunter.com/trends/matt-mawson-bankers): The Matt Mawson Bankers Series is Shot on Wall St. & Lime St. (Category: Fashion) Implication: As photographers continue to explore financial districts, this presents an opportunity for photography businesses to market their services for these types of shoots and capture a… - [Facebook Comics](https://www.trendhunter.com/trends/mark-zuckerberg-in-his-own-comic-series): Starring Mark Zuckerberg in His Own Comic Series (Category: Tech) Implication: Publishers can tap into the growing demand for biographical content in various formats, including comic books, to engage readers and expand their audience. - [Pixelated Techie Portraits](https://www.trendhunter.com/trends/steve-jobs-bust): The Steve Jobs Bust is Depicted in a 3D Digital Sculptural Style (Category: Pop Culture) Implication: Incorporating digital sculptural styles and geometric elements in art and design, providing innovative and visually striking pieces. - [Giant CEO iPortraits](https://www.trendhunter.com/trends/steve-jobs-iproduct-mosaic): This Steve Jobs iProduct Mosaic is an Aptly Fitting Tribute (Category: Social Media) Implication: The photography industry can leverage the trend of personalized mosaics to offer unique and personalized print options for clients. - [Assassin CEOs](https://www.trendhunter.com/trends/ninja-jobs): The Ninja Jobs Figure Shows the Apple Boss' Stealth-Like Personality (Category: Pop Culture) Implication: Disruption in the toy manufacturing industry by producing action figures that target a niche market of business enthusiasts. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)