# Glamorized Fast Food Fashion designers adopt fast food aesthetics for cultural allure. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published May 28, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glamorized-fast-food-fast-food-is-glamorized-in-fashion ## Key Figures - Trend score: 2.9/10 - Evidence articles: 5 ## What is the Glamorized Fast Food trend? **Glamorized Fast Food:** Recognizing the fandom that exists around fast food and the franchises that produce it, fashion retailers have begun referencing items like pizza and burgers in designs. By doing so, designers are not only creating an aesthetic that consumers can identify with, they're also reflecting on the growing fascination with the hedonistic lifestyles and gluttonous behavior. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 24, 2014 to May 29, 2015 - Published: May 28, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Glamorized Fast Food trend ### Fast Food Fashion Aesthetics Fashion retailers are referencing fast food items, creating an aesthetic that reflects the growing fascination with the hedonistic lifestyles and gluttonous behavior. ### Food-Inspired Accessories Designers are creating fun and quirky jewelry pieces and carryall that draw inspiration from novelty items like fast food culture, pop art, and contemporary art pieces. ### Food-Adorned Fashion Accessories Dynamic young fine artists are creating whimsical food-adorned illustrated scarves that feature images of fast food and pets, and align them with astrological signs or with specific products or dishes. ## What the Glamorized Fast Food trend means for industry ### For Fashion Industry Fashion industry insiders can integrate fast food aesthetics and food-inspired accessories into their collections to appeal to consumers and create a unique fashion style. ### For Jewellery Industry Jewellery industry professionals can incorporate food-inspired designs into their pieces and create a line of quirky, unconventional accessories that can appeal to young and trendy consumers. ### For Illustration Industry Illustrators can create food-adorned illustrated scarves that feature images of fast food and pets, and different horoscope signs or specific products or dishes to create playful, whimsical, and artistic pieces. ## Workshop question How can you resonate with younger demographics by incorporating irony into your messaging? ## Trend signals for Glamorized Fast Food Trend score 2.9 out of 10, from popularity 30%, activity 50%, freshness 8%. - Popularity: 30% - Activity: 50% - Freshness: 8% ## Examples of the Glamorized Fast Food trend 5 featured examples from Feb 24, 2014 to May 29, 2015. - [Haute Hamburger Couture](https://www.trendhunter.com/trends/moschino-by-jeremy-scott-fallwinter-2014): Moschino by Jeremy Scott Fall/Winter 2014 is Fast Food Flawlessness (Category: Fashion) Implication: Opportunity for fashion industry brands to explore bold and unique designs inspired by fast food and junk food. - [Vibrant Pizza Clutches](https://www.trendhunter.com/trends/pizza-clutch): Gelareh Mizrahi's Slice of Heaven Clutch Features a Python Construction (Category: Fashion) Implication: The fashion accessories industry can explore disruptive innovation by incorporating bold colors, unconventional materials, and playful designs into their product offerings. - [Opulent Fast Food Accessories](https://www.trendhunter.com/trends/burger-necklace): This Burger Necklace by Glenda Lopez is Pop Art Themed (Category: Fashion) Implication: The jewelry industry can take advantage of the trend towards pop art and quirky fashion by creating unique, conversation-starting pieces like the burger necklace. - [Gold Pizza Necklaces](https://www.trendhunter.com/trends/gold-pizza-necklace): This Glenda Lopez Jewelry Piece is an Homage to Fast Food (Category: Fashion) Implication: The fashion accessories industry can look to incorporate whimsical designs that combine novelty and elegance to capture consumer attention. - [Ramen-Printed Scarves](https://www.trendhunter.com/trends/illustrated-scarves): Christina J Wang's Illustrated Scarves Features Images of Food and Pets (Category: Fashion) Implication: Opportunity for apparel manufacturers to incorporate customized illustrations on everyday wearables to enhance consumer experience and meet growing demand for personalized product… ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/holiday-themed-desserts) (Lifestyle) - [Authored Vessels](https://www.trendhunter.com/protrends/artist-bottle-design) (Lifestyle) - [Flavor Translation](https://www.trendhunter.com/protrends/comfort-flavor-formats) (Lifestyle) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)