# Glamorized Extreme Online platforms allow influencers to challenge traditional beauty standards. By [Ady Floyd](https://www.trendhunter.com/AdyFloyd), Futurist, VP Innovation Strategy | Published Dec 14, 2016 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/glamorized-extreme ## Key Figures - Trend score: 5.4/10 - Evidence articles: 4 ## What is the Glamorized Extreme trend? **Glamorized Extreme:** Prosumers continue to grow mass followings using over-the-top content. Specifically in cosmetics, younger demographics are drawing to influencers who portray beauty in less conventional, more artistic ways. This shift in beauty influencers highlights a new outlet for consumers to comfortably embrace their authentic self. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 16 to Dec 13, 2016 - Published: Dec 14, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Glamorized Extreme trend ### Artistic Beauty Influencers Beauty influencers are portraying beauty in less conventional, more artistic ways, providing an outlet for consumers to comfortably embrace their authentic self. ### Innovative Lip Art Makeup artists are using natural crystal formations and real plants to create intricate and avant-garde lip looks that could be the focus of an editorial. ### Edible Makeup Self-taught makeup artist, Makeup_Maven, has sparked a discussion on all-natural food products as an alternative to common cosmetics in tutorials using food as makeup. ## What the Glamorized Extreme trend means for industry ### For Personal Care Products By offering more innovative and personalized products, personal care companies can embrace the trend of artistic beauty influencers and cater to consumers looking for products that enable them to embrace their authentic selves. ### For Fashion and Beauty Editorial Lip art is an opportunity for fashion and beauty editorial teams to incorporate innovative and avant-garde lip looks into their creative vision. ### For Natural Beauty and Wellness The trend of edible makeup inspires a conversation on incorporating all-natural food products into skincare and beauty routines, for businesses in wellness to consider and build on. ## Workshop question What are the outliers of your industry doing and how might that trickle down to you consumer in the near future? ## Trend signals for Glamorized Extreme Trend score 5.4 out of 10, from popularity 79%, activity 74%, freshness 8%. - Popularity: 79% - Activity: 74% - Freshness: 8% ## Examples of the Glamorized Extreme trend 4 featured examples from Mar 16 to Dec 13, 2016. - [Crystalized Lip Looks](https://www.trendhunter.com/trends/art-on-lips): Johanna Adams Creates Mesmerizing Art on Lips Inspired by Crystal Formations (Category: Fashion) Implication: Disruptive innovation opportunity: The crystalized lip looks could spark the creation of new beauty products and applications, attracting fashion-forward consumers. - [Food-Based Makeup Tutorials](https://www.trendhunter.com/trends/food-as-makeup): Instagram's 'Makeup_Maven' Created a Video Using Food as Makeup (Category: Unique) Implication: The food-based makeup trend presents disruptive innovation opportunities for the beauty industry to explore unconventional, edible ingredients and develop revolutionary products. - [3D Botanical Nail Art](https://www.trendhunter.com/trends/botanical-nail-art): Roz Borg Creatively Glues Real Plants onto Her Fingernails (Category: Fashion) Implication: The beauty industry has the opportunity to incorporate more sustainable and personalized trends like botanical nail art into its products and services. - [Filtered Photography Makeup Tutorials](https://www.trendhunter.com/trends/snapchat-filter): The Drag Snapchat Filter is Recreated With Cosmetic Products (Category: Fashion) Implication: Potential for beauty brands to create innovative products and tutorials tailored to digital makeup filters and drag makeup trends. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)