# Glacial Stay Extreme polar vacations appeal to values of the Millennial traveler. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 1, 2017 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/glacial-stay ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Glacial Stay trend? **Glacial Stay:** Brought on by both fears of impending climate change and the age of competitive travel via social sharing, high-intensity polar travel excursions to both the Arctic and Antarctica are emerging in a variety of forms. This progression speaks to the expectation of self-betterment through one-of-a-kind travel experiences that simultaneously offer adrenaline-driven activities that still emphasize a connection to nature. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 23, 2017 - Published: Feb 1, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Glacial Stay trend ### Extreme Polar Travel As a result of fears of climate change and the competitive nature of social sharing, high-intensity polar travel excursions have emerged, offering visitors adrenaline-driven activities that still emphasize a connection to nature. ### Luxury Arctic Lodging Companies such as Luxury Action are offering high-end, custom experiences for travelers who want to stay in some of Finland's finest hotels and remote options like ice and glass igloos. ### Nordic and Arctic Safaris Experience remote Nordic luxury camps in the Finnish territory and safari lodges 500 miles from the Arctic Circle that offers different sorts of adventures like kayaking in the Northwest Passage, rafting and hikes to photograph Arctic animals. ## What the Glacial Stay trend means for industry ### For Tourism Industry Companies in the tourism industry should consider offering more extreme or unique excursions to meet demand from travelers looking for exceptional experiences. ### For Luxury Travel Industry Luxury travel companies should consider offering more luxurious accommodation options and personalized experiences in remote locations to cater to the demand from wealthy tourists for unique and personalized experiences. ### For Adventure Travel Industry Companies in the adventure travel industry should focus on providing exceptional and challenging expeditionary excursions to attract travelers looking for unique and adventurous experiences. ## Workshop question What are you offering your consumer that no one else is? ## Trend signals for Glacial Stay Trend score 2.4 out of 10, from popularity 29%, activity 35%, freshness 8%. - Popularity: 29% - Activity: 35% - Freshness: 8% ## Examples of the Glacial Stay trend 5 featured examples from Jan 23, 2017. - [Antarctic Adventure Camps](https://www.trendhunter.com/trends/white-desert): 'White Desert' Offers an Authentic Look at Antarctica's Interior (Category: World) Implication: Create specialized tour packages and accommodations that cater to adventurous travelers seeking authentic experiences in extreme environments. - [Remote Nordic Luxury Camps](https://www.trendhunter.com/trends/luxury-action): Luxury Action Offers High-End Custom Experiences in Lapland and Finland (Category: Luxury) Implication: The hospitality industry can capitalize on the increasing demand for remote, luxury stays in unique locations like the northern regions of Finland. - [Northerly Safari Lodges](https://www.trendhunter.com/trends/arctic-watch): Arctic Watch Offers Adventures 500 Miles North of the Arctic Circle (Category: World) Implication: The hospitality industry can explore opportunities to create luxury eco-resorts in remote Arctic locations, providing unique experiences for adventurous travelers. - [Arctic Cruise Adventures](https://www.trendhunter.com/trends/crystal-serenity): Crystal Serenity Offers a Luxurious Mode of Travel to Cold Climates (Category: Life-Stages) Implication: The luxury travel industry can capitalize on the trend of Arctic cruises and create high-end experiences that cater to travelers seeking adventure and exclusivity in cold climates. - [Polar Bear-Watching Cruises](https://www.trendhunter.com/trends/adventure-canada): Adventure Canada's Baffin Island Trip Goes Through Stunning Glaciers (Category: World) Implication: The travel industry can leverage technology and innovative offerings to engage a wider range of travelers and offer increasingly personalized and sustainable experiences. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)