# Ginseng Care Ginseng-based skincare enters the North American market. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 13, 2022 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ginseng-care ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Ginseng Care trend? **Ginseng Care:** Ginseng has historically been used in Asia for its natural benefits, and cosmetic brands are now incorporating the plant into skincare products in the North American market. When applied topically, ginseng is purported to have anti-aging benefits. ## The consumer insight behind the Ginseng Care trend "Natural" skincare ingredients continue to be popular among consumers, particularly when those ingredients have been used in traditional medicines and historical self-care rituals. Consumers are likely to trust ingredients that are familiar to them and/or have been used for centuries. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 17, 2021 to Jul 6, 2022 - Published: Jul 13, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Ginseng Care trend ### Natural Skincare Consumers are increasingly looking for skincare products with natural, familiar, and traditional ingredients. ### Herbal Skincare Herbal ingredients, particularly Ginseng, are being infused into skincare products particularly in helping with anti-aging concerns. ### Performance-driven Skincare There's a rising demand for skincare that delivers performance-driven formulations and also affordable to consumers. ## What the Ginseng Care trend means for industry ### For Beauty and Personal Care There's a strong need for beauty and personal care companies to create personalized and innovative products to meet specific consumer needs. ### For Health and Wellness The industry is continuously growing by integrating themselves with traditional herbal remedies to address their consumer's concerns health and wellness concerns. ### For Luxury Goods The luxury goods market can create opportunities to collaborate with the beauty industry with a target market of affluent consumers and for offering industry disruptive innovation into the skincare market. ## Workshop question How could your brand incorporate familiar ingredients or rituals into its product/service? ## Trend signals for Ginseng Care Trend score 3.5 out of 10, from popularity 51%, activity 41%, freshness 12%. - Popularity: 51% - Activity: 41% - Freshness: 12% ## Examples of the Ginseng Care trend 4 featured examples from Sep 17, 2021 to Jul 6, 2022. - [Ginseng-Infused Renewing Serums](https://www.trendhunter.com/trends/concentrated-ginseng-renewing-serum-ex): Sulwhasoo Debuts the Concentrated Ginseng Renewing Serum Ex (Category: Fashion) Implication: The skincare industry can capitalize on the trend of using natural ingredients like ginseng to expand their product offerings. - [Luxurious Hydrating Creams](https://www.trendhunter.com/trends/luxurious-hydrating-cream): Shiseido's Essential Energy Hydrating Cream Will Not Break the Bank (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend towards luxurious yet affordable skincare products that use natural ingredients and have clinically proven result… - [Refreshing Eye Creams](https://www.trendhunter.com/trends/refreshing-eye-cream): Origins Ginzing Vitamin C & Niacinamide Eye Cream is High-Performing (Category: Fashion) Implication: Cosmetics companies can use advanced brightening technologies to create more effective products like eye creams. - [Herb-Infused Skincare Balms](https://www.trendhunter.com/trends/muihood): Skincare by Muihood is Boosted by Chinese Botanicals (Category: Fashion) Implication: There is room for more innovation and expansion in the skincare industry, particularly in the use of natural ingredients and inclusive marketing. ## Recent trend clusters - [Small Luxuries](https://www.trendhunter.com/protrends/winter-beauty-sets) (Fashion) - [Anatomy Finishes](https://www.trendhunter.com/protrends/skeletal-sports-shoes) (Fashion) - [Protected Style](https://www.trendhunter.com/protrends/protected-style) (Fashion) - [Gentle Onboarding](https://www.trendhunter.com/protrends/beginner-skincare-products) (Fashion) ## Trending in Fashion - [Holiday Character Clogs](https://www.trendhunter.com/trends/holiday-character-clogs) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)