# Ginger Versatility New wave health beverages rely on versatile ginger as an easy pairing partner. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 27, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/ginger-versatility ## Key Figures - Trend score: 5.6/10 - Evidence articles: 6 ## What is the Ginger Versatility trend? **Ginger Versatility:** Ginger has emerged as a mainstay flavor around which brand's are introducing new wave wellness beverages given its familiar taste profile and easily paired nature. This progression speaks to the importance of maintaining an accessibility of flavor in envelope-pushing food and beverage products in order to balance the interest in vanguard health brands that adhere to new age wellness goals with the pursuit of flavor familiarity for comfort. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 7, 2017 to May 15, 2018 - Published: May 27, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Ginger Versatility trend 6 featured examples from Nov 7, 2017 to May 15, 2018. - [Inspiring Kombucha Bottles](https://www.trendhunter.com/trends/kombucha-bottle): Muse + Metta's Minimalist Packaging Beautifully Presents a Health Drink (Category: Lifestyle) Implication: Innovations in minimalist packaging techniques and materials can disrupt the traditional methods used in the food and beverage packaging industry. - [Health-Focused Sparkling Beverages](https://www.trendhunter.com/trends/drink-for-wellbeing): Cardiovascular Sparkling Water is a Unique Drink for Well-Being (Category: Lifestyle) Implication: The food and beverage industry can explore opportunities in developing more health-focused and plant-based sparkling beverages to cater to the increasing consumer demand for healt… - [Botanical Non-Alcoholic Beverages](https://www.trendhunter.com/trends/non-alcoholic-beverages): Outsider Ferments, Distills & Presses Botanicals for Its Drinks (Category: Lifestyle) Implication: Opportunity for beverage manufacturers to tap into the growing demand for craft non-alcoholic beverages. - [Functional CBD Drinks](https://www.trendhunter.com/trends/cbd-drink): VYBES Makes Organic Beverages with Hemp Cannabidiol (Category: Lifestyle) Implication: The beverage industry can explore innovative ways to incorporate CBD into their products to meet the growing demand for functional drinks. - [Black Vinegar Beverages](https://www.trendhunter.com/trends/maru): MARU Has Redesigned a Popular Japanese Vinegar-Based Beverage (Category: Lifestyle) Implication: Disruptive innovation opportunity: Implement creative and visually appealing packaging designs that capture consumer attention and differentiate products on store shelves. - [Flavored Herbal Tonics](https://www.trendhunter.com/trends/sunwink): Sunkwink's Collection of Beverages Offer Various Health Benefits (Category: Lifestyle) Implication: Disruptive innovation opportunity: Incorporate herbal tonics into existing lines of beverages to offer diverse and health-focused options. **Workshop question:** What easily paired flavors can you rely on when introducing more cutting edge food or beverage products? ## Themes within the Ginger Versatility trend ### Ginger as a flavor staple Ginger has become a mainstay flavor in health beverages and food, as it offers a familiar taste profile and is easily paired with other ingredients. ### Functional, non-alcoholic drinks Consumers are seeking out beverages that provide specific benefits, such as probiotics, CBD, and plant-based, organic ingredients. ### Unconventional flavor pairings Brands are experimenting with unique ingredient combinations to create new taste experiences, such as Outsider's use of premium botanicals in their non-alcoholic drinks. ## What the Ginger Versatility trend means for industry ### For Beverage industry Brands in the beverage industry can innovate by incorporating functional ingredients and unconventional flavor pairings, while still offering familiar taste profiles. ### For Health food industry Health food brands can utilize ginger as a mainstay flavor in their products, offering consumers both taste familiarity and health benefits. ### For Packaging and design industry Design agencies can create visually striking packaging that appeals to younger generations and reflects both retro and contemporary design styles. ## Trend signals for Ginger Versatility Trend score 5.6 out of 10, from popularity 81%, activity 78%, freshness 8%. - Popularity: 81% - Activity: 78% - Freshness: 8% ## Recent trend clusters - [Routine Density](https://www.trendhunter.com/protrends/everyday-protein-formats) (Lifestyle) - [Identity Fuel](https://www.trendhunter.com/protrends/coffee-protein-powder) (Lifestyle) - [Lifestyle Layering](https://www.trendhunter.com/protrends/lifestyle-protein-snacks) (Lifestyle) - [Routine Proof](https://www.trendhunter.com/protrends/tested-wellness-beverages) (Lifestyle) ## Trending in Lifestyle - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Character-Inspired Holiday Candies](https://www.trendhunter.com/trends/character-inspired-holiday-candies) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)