# Gin Exploration Imaginative gin flavors entice cocktail and spirit connoisseurs alike. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gin-exploration ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Gin Exploration trend? **Gin Exploration:** Having moved past bourbon as the spirit of the moment, gin is experiencing a period of popularity that is leading to experimental craft varieties that incorporate new flavors and distilling techniques. This progression speaks to the desire of modern consumers to acquire expert-level knowledge in their preferred food and beverage experiences and the opportunity lying therein for brands. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 13, 2016 to Jul 4, 2017 - Published: Jul 6, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Gin Exploration trend ### Experimental Craft Varieties As gin moves towards more experimental craft varieties, there is an opportunity to incorporate new flavors and distilling techniques, providing consumers with expert-level knowledge in their preferred food and beverage experiences. ### Tea-Based Alcohol As seen in the creation of Jindea, there is a growing trend in creating tea-based alcohol, giving bottle labels a fresh take on tea-infused spirits. ### Innovative Flavor Pairings The growth in demand for experimental gin spirits has resulted in a demand for innovative, unexpected flavor pairings across the alcohol and beverage industries. ## What the Gin Exploration trend means for industry ### For Food and Beverage Opportunities for artisanal food items and unique flavor pairings are emerging in the food and beverage industry as a result of consumers seeking expert-level knowledge and innovative experiences. ### For Beauty and Skincare As seen in the creation of CollaGin, lifestyle products like alcohol, snack foods, and cosmetics, are turned to as an ingredient for anti-aging collagen consumption. ### For Creative Agency/ Branding The Naked Marshmallow Co.'s decision to revamp brand identity reveals branding opportunities with professional creative agencies for industries seeking to target all ages. ## Workshop question What unexpected takes on traditional flavors can you experiment with in order to surprise and delight your customers? ## Trend signals for Gin Exploration Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 8%. - Popularity: 50% - Activity: 38% - Freshness: 8% ## Examples of the Gin Exploration trend 6 featured examples from Dec 13, 2016 to Jul 4, 2017. - [Collagen-Distilled Gins](https://www.trendhunter.com/trends/new-gin): 'CollaGin' is a New Gin That's Distilled with Pure Collagen (Category: Life-Stages) Implication: Consumer goods firms that manufacture collagen-infused products can aim to meet the rising consumer demand for beauty-enhancing and anti-aging merchandise. - [Japanese Botanical Gins](https://www.trendhunter.com/trends/nikkas-coffey-gin): Nikka's Coffey Gin is the First White Spirit From the Whiskey Brand (Category: Lifestyle) Implication: Opportunity for whiskey brands to explore the production of gin using their existing distillation methods. - [Tea-Based Gin Spirits](https://www.trendhunter.com/trends/gin-spirit): 'Jindea' is Prepared with Darjeeling Tea from India (Category: Lifestyle) Implication: Incorporating tea into the production of spirits can attract consumers looking for innovative and distinctive alcoholic beverages. - [Citrus-Infused Gin Blends](https://www.trendhunter.com/trends/clemengold): "ClemenGold Gin' Offers Both Classic and Fresh Flavors (Category: Lifestyle) Implication: Beverage companies can innovate by exploring unique flavor combinations and packaging designs that reflect those flavors, to appeal to consumers looking for more creative and exci… - [Small-Batch Marshmallow Collections](https://www.trendhunter.com/trends/naked-marshmallow-co): The Naked Marshmallow Co. Has a Revamped Brand Identity (Category: Lifestyle) Implication: The revamped brand identity of The Naked Marshmallow Co. - [Peppery Strawberry Spirits](https://www.trendhunter.com/trends/flavored-gin): Bullards Spirits' Flavored Gin Boasts Notes of Black Pepper and Berry (Category: Lifestyle) Implication: In the alcohol industry, the rise of experimental gin spirits like Bullards Strawberry & Black Pepper Gin encourages the exploration of unique flavors and innovative brewing techn… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)