# Gifting Marketplace Brands curate virtual marketplaces for e-gifts. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 14, 2022 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gifting-marketplace ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Gifting Marketplace trend? **Gifting Marketplace:** Virtual gifting is becoming more popular, and brands are now curating marketplaces that are designed for virtual gift cards. These online marketplaces are convenient for both givers and the recipients of gifts. ## The consumer insight behind the Gifting Marketplace trend Convenience has become a crucial motivator for consumers as they juggle busy lifestyles, and don't want to spend time on time-consuming chores. Brands that make convenience a priority are able to ease customers' lives and therefore appeal to more people. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 23, 2021 to Mar 1, 2022 - Published: Mar 14, 2022 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gifting Marketplace trend ### Virtual Gifting Virtual gifting is becoming increasingly popular as consumers prioritize convenience in gift-giving experiences. ### Digital Gift Cards Digital gift cards are being offered in customized marketplaces by brands across industries, highlighting the convenience and ease of purchasing gift cards online. ### Sustainable Gifting Sustainability is a growing concern in the corporate gifting industry, as seen with the emergence of eco-friendly gifting solutions like those offered by Unwrapit. ## What the Gifting Marketplace trend means for industry ### For E-commerce The rise of digital gift card marketplaces reflects the growing trend of online shopping and convenience in the retail industry. ### For FinTech Fintech companies are providing accessible solutions for digital gift card transactions that are user-friendly, with no activation or usage fees. ### For Corporate Services The corporate gifting industry is expanding to include sustainable gifting solutions that prioritize eco-friendliness and relationship building opportunities, as seen with Unwrapit. ## Workshop question How is your brand prioritizing convenience? ## Trend signals for Gifting Marketplace Trend score 4.0 out of 10, from popularity 65%, activity 43%, freshness 11%. - Popularity: 65% - Activity: 43% - Freshness: 11% ## Examples of the Gifting Marketplace trend 4 featured examples from Apr 23, 2021 to Mar 1, 2022. - [Virtual Shopping Districts](https://www.trendhunter.com/trends/virtual-shopping-center): This Virtual Shopping Center Helps to Support Small Businesses (Category: Business) Implication: Ecommerce platforms could benefit from developing tools and services specifically tailored to the needs of small businesses. - [Sustainable Corporate Gifting Solutions](https://www.trendhunter.com/trends/unwrapit): Unwrapit is a Canadian Online Gifting Platform (Category: Tech) Implication: The corporate gifting industry could benefit from more sustainable and meaningful gift-giving practices, as well as innovative platforms and technologies to enhance the gifting ex… - [Digital Gift Card Marketplaces](https://www.trendhunter.com/trends/gift-card-marketplace): Simplii Financial Takes the Stress Out of Giving Gifts (Category: Business) Implication: Simplii Financial's creation of a no-fee digital gift card marketplace is an innovation opportunity for the financial technology industry. - [Virtual Gift Card Shops](https://www.trendhunter.com/trends/gift-card): The Gift Card Shop Sells Gift Cards from 100+ Brands in a Virtual Store (Category: Business) Implication: The increasing popularity of virtual gift card shops can provide a space for retailers to reach new customers and increase revenue with customizable gift card designs and convenie… ## Recent trend clusters - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) - [Expressive Timekeeping](https://www.trendhunter.com/protrends/expressive-timekeeping) (Fashion) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Repairable Hardshell Jackets](https://www.trendhunter.com/trends/sperro-sv) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) All articles: [Business](https://www.trendhunter.com/business)