# Gifting 2.0 Gift-giving makes use of high tech devices and services. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Aug 14, 2015 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/gifting-20 ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Gifting 2.0 trend? **Gifting 2.0:** The modern approach to gifting is taking notes from the tech sphere via presents merged with high-tech devices and services. Considering just how familiar digital natives are with the digital world, it follows that even in the most personal spheres, automation now reigns supreme. This reality will continue to shape brand output, especially given the constant release of smart gadgets and systems. ## At a Glance - Evidence: 6 featured examples - Articles from: May 25, 2015 to Aug 24, 2017 - Published: Aug 14, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Gifting 2.0 trend ### Tech-enabled Gifting High-tech devices and services are influencing the way people give gifts as automation now reigns supreme. ### Crowdsourced Giving Charitable organizations are adopting crowdsourced giving platforms to provide unparalleled opportunities for anyone in the world to give back in a personal and meaningful way. ### Personalized Gifting Personalization through customized gifting kits is becoming a breath of fresh air in the online gift basket marketplace, offering easily shippable packages filled with thoughtfully curated items. ## What the Gifting 2.0 trend means for industry ### For E-commerce The growth of mobile and e-commerce platforms like Woohoo.in is enabling users to buy gifts and send them via smartphones, while Amazon's new Wedding Shop is making it easy for couples to search for artisan pieces for their wedding. ### For Charitable Giving The rise of crowdsourced giving platforms and charitable wedding registries like Heartful.ly is changing the way people donate and helping to bridge gaps between those in need and those who have the means to give. ### For Artisan Marketplace The popularity of handmade and unique items is driving growth in artisan wedding shops like Amazon Handmade at Amazon and stores that offer one-of-a-kind gifts and products like Giftkit. ## Workshop question What's a cumbersome task your brand could play a role in accelerating? ## Trend signals for Gifting 2.0 Trend score 3.7 out of 10, from popularity 60%, activity 42%, freshness 8%. - Popularity: 60% - Activity: 42% - Freshness: 8% ## Examples of the Gifting 2.0 trend 6 featured examples from May 25, 2015 to Aug 24, 2017. - [Mobile Gifting Stores](https://www.trendhunter.com/trends/woohooin): Woohoo.in is India's First Integrated Mobile-Responsive Gifting Store (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrate mobile-responsive features into existing e-commerce platforms to optimize the gifting experience. - [Customizable Gift-Giving Kits](https://www.trendhunter.com/trends/giftkit): 'Giftkit' Introduces a Modern Way to Shop for Gift Baskets Online (Category: Business) Implication: E-commerce companies can capitalize on the trend of customizable gift kits by offering tailored gift options and custom experiences for gift-givers and recipients. - [Crowdsourced Giving Platforms](https://www.trendhunter.com/trends/crowdsourced-giving): The 'Giveafish' Project Allows Users to Buy Gifts for Those in Need (Category: Social Good) Implication: Charitable organizations can leverage crowdsourced giving platforms like Giveafish to provide more efficient and direct support to those in need. - [Artisan Wedding Shops](https://www.trendhunter.com/trends/wedding-shop): Amazon's Online Wedding Shop Features One-of-Kind Items (Category: Lifestyle) Implication: Disruptive innovation opportunity: Creating a niche within the wedding industry by offering unique, artisan-made products. - [Baby Registry Gifting Apps](https://www.trendhunter.com/trends/baby-registry): Babylist is an Online Shopping Database for Expectant Mothers (Category: Lifestyle) Implication: The increase in popularity of multi-retailer baby registries provides an opportunity for the retail industry to partner with platforms like Babylist to expand their reach and expo… - [Charitable Wedding Registries](https://www.trendhunter.com/trends/heartfully): 'Heartful.ly' Helps Couples Support Different Charitable Projects (Category: Social Good) Implication: E-commerce companies can tap into the growing demand for charitable wedding registries by offering dedicated platforms and services. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)