# Giftable Confection Seasonal treats adopt packaging designs suitable for gift-giving. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jun 23, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/giftable-confection ## Key Figures - Trend score: 4.3/10 - Evidence articles: 7 ## What is the Giftable Confection trend? **Giftable Confection:** Moving beyond traditional seasonal flavors, holiday confections are integrating packaging designs that mimic collectibles and gift wrapping for experiential allure. By specifically crafting packages to mimic products such as toys or decor, brands are not only seeking to make seasonal goods more memorable, but also giving typically single-use products a second life by offering greater depth and adaptability. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 14, 2015 to Nov 30, 2016 - Published: Jun 23, 2015 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Giftable Confection trend ### Experiential Packaging Seasonal confections are integrating packaging designs that mimic collectibles and gift-wrapping for experiential allure. ### Artisanal Chocolate Collaboration Collaborations between artisanal chocolate makers and modern interior design companies yield unique flavors and package designs, making them the perfect gift or token of appreciation. ### Branding Through Meditative Imagery Branding for chocolate has taken a measured approach, using relaxant and meditative imagery to reposition the item as more benevolent, therefore attracting a modern health-conscious consumer. ## What the Giftable Confection trend means for industry ### For Food and Beverage The food and beverage industry stands to benefit from experiential packaging as it enhances customer experience and prompts repeat purchases. ### For Arts and Culture Collaborations between artisanal chocolate makers and modern interior design companies blend the arts and culture, yielding products that are both tactile and visually appealing. ### For Health and Wellness Meditative and relaxant branding for chocolate appeals to the health and wellness industry, thereby satisfying the needs of the modern, health-conscious consumer. ## Trend signals for Giftable Confection Trend score 4.3 out of 10, from popularity 58%, activity 64%, freshness 8%. - Popularity: 58% - Activity: 64% - Freshness: 8% ## Examples of the Giftable Confection trend 7 featured examples from Jan 14, 2015 to Nov 30, 2016. - [Meditative Chocolate Bar Branding](https://www.trendhunter.com/trends/chocolate-bar-branding): Hush Chocolate Boasts Relaxing Patterns in Pastel Hues (Category: Marketing) Implication: Opportunity for the chocolate industry to reposition itself as a wellness product by using mindful branding and promoting flavors with health benefits. - [Luxurious Easter Eggs](https://www.trendhunter.com/trends/luxurious-easter-egg): This Hotel Chocolat Egg is for the Disconcerting Chocolate Fan (Category: Marketing) Implication: The rise of more sophisticated and luxurious Easter eggs targeted towards the adult market presents an opportunity for chocolatiers to expand their offerings and create unique fla… - [Collaborative Artisan Chocolate](https://www.trendhunter.com/trends/alma-and-west-elm): The Alma and West Elm Chocolates Boast an Ethereal Package Design (Category: Lifestyle) Implication: Opportunity to innovate and create visually appealing packaging designs that enhance the overall product experience. - [Kaleidoscopic Candy Tins](https://www.trendhunter.com/trends/candy-tins): This Packaging Concept for a Candy Company Uses Vibrant Hues (Category: Lifestyle) Implication: Multifunctional and colorful packaging designs can be useful for a variety of food and beverage products, from snacks to drinks. - [Festive Chocolate Assortment Gifts](https://www.trendhunter.com/trends/chocolate-assortments): 'Compartes Chocolatier' is Providing Holiday Gift Collections (Category: Marketing) Implication: Gourmet chocolate brands that can create high-quality and diverse assortments for festive occasions. - [Christmas Candy Boxes](https://www.trendhunter.com/trends/christmas-candy): CLINIC 212's Holiday Client Present Includes 12 Types of Treats (Category: Lifestyle) Implication: The food and beverage industry can adopt innovative packaging solutions to attract customers and enhance their product offerings. - [Green Chocolate Calendars](https://www.trendhunter.com/trends/green-chocolate): The 'Eat Your Greens' Advent Calendar Features Chocolate Sprouts (Category: Lifestyle) Implication: Exploring innovative chocolate products and gift sets that attract consumers with unique and unconventional offerings. ## Recent trend clusters - 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