# Giftable Cannabis Cannabis brands offer giftable products for special occasions. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 21, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/giftable-cannabis ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Giftable Cannabis trend? **Giftable Cannabis:** Cannabis brands are entering the business of gifting by offering specially curated products that serve as presents for various occasions. Whether seasonal or for special occasions, these items tap into the preferences of wellness-minded consumers. ## The consumer insight behind the Giftable Cannabis trend The benefits of wellness-related gifting for consumers is that the category is so diverse in its offerings, but can still be personalized to the preferences of those being gifted to. Today's minimalist consumer often receives gifts based on need rather than excess, and so balancing indulgence with health offers the perfect opportunity to curate a novel but useable item. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 29, 2018 to Oct 9, 2019 - Published: Nov 21, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Giftable Cannabis trend ### Wellness-related gifting Offering specially curated products that balance indulgence with health offers the perfect opportunity to curate a novel but useful item. ### Cannabis gifting Cannabis brands are tapping into the preferences of wellness-minded consumers by offering specially curated products that serve as presents for various occasions. ### Adult Advent Calendars Advent calendars have been increasingly geared towards adults, and the introduction of CBD-infused chocolates as essential for winter wellness presents opportunities for more product variety. ## What the Giftable Cannabis trend means for industry ### For Cannabis industry The increasing trend of cannabis gifting presents opportunities for cannabis brands to expand their product line and cater to wellness-minded consumers. ### For Health and wellness industry The trend of wellness-related gifting provides opportunities for health and wellness brands to create products for special occasions that balance indulgence with health. ### For Food industry The trend of adult advent calendars presents opportunities for food brands to create unique products and flavors that cater to wellness-minded and cannabis consumers. ## Workshop question How could your brand curate specialty gifts for its customers? ## Trend signals for Giftable Cannabis Trend score 4.0 out of 10, from popularity 50%, activity 61%, freshness 9%. - Popularity: 50% - Activity: 61% - Freshness: 9% ## Examples of the Giftable Cannabis trend 4 featured examples from Nov 29, 2018 to Oct 9, 2019. - [Cannabis Shop Bouquets](https://www.trendhunter.com/trends/bouquets-for-mothers-day): The Sweet Flower Cannabis Boutique is Sharing Bouquets for Mother's Day (Category: Lifestyle) Implication: The cannabis retail industry can take advantage of the trends by curating gift sets and offering complimentary bouquets to enhance the overall customer experience. - [CBD Advent Calendars](https://www.trendhunter.com/trends/cbd-advent-calendar): This Adult Advent Calendar Shares CBD-Infused Chocolates Daily (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the food and beverage industry by incorporating CBD into a wider range of products, such as snacks, drinks, and desserts. - [All-Natural Seasonal CBD Supplements](https://www.trendhunter.com/trends/holiday-gumdrops): The Lord Jones CBD Holiday Gumdrops Help with Seasonal Stress (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the wellness industry by creating new and innovative products that promote relaxation and stress reduction. - [Cannabis Greeting Cards](https://www.trendhunter.com/trends/kushkards): Kushkards Makes Cards for Occasions with a Slot for a Pre-Rolled Joint (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore partnerships with cannabis companies to tap into a new market segment by offering marijuana-themed greeting cards alongside traditional… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)