# GIF Resurgence Primitive moving images appeal to Internet-savvy consumers. By [Shelby Lee Walsh](https://www.trendhunter.com/shelby), President | Published Mar 5, 2013, updated Mar 7, 2013 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gif-resurgence ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the GIF Resurgence trend? **GIF Resurgence:** Looping animated graphics referred to as "GIFs" were created in the 1980s, but have now exploded on web culture as an outlet for absurdist humor, digital art and promotion. The limitations of GIFs prove to make them simultaneously an easy form of expression for tech users and a platform for viral potential. ## At a Glance - Evidence: 7 featured examples - Articles from: Apr 1, 2012 to Mar 4, 2013 - Published: Mar 5, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the GIF Resurgence trend ### GIF Culture GIFs are a new and emerging form of expression and promotion, becoming a cultural phenomenon. ### Visual Storytelling The rise of GIFs and pop culture content in general, combined with our ever-decreasing attention spans, has led to a resurgence in visual storytelling and the importance of image-based communication. ### DIY/Tech Creativity The emergence of easy-to-use, tech-driven tools for creating and sharing GIFs has opened up new avenues for creativity and technological advancement. ## What the GIF Resurgence trend means for industry ### For Marketing/Advertising GIFs are quickly becoming a popular form of visual content for marketers and advertisers to engage with their audiences. ### For Entertainment GIFs have emerged as a new medium for visual storytelling and promotion in entertainment, from films to TV shows to blogs and more. ### For Technology The DIY, easily accessible and shareable nature of GIFs has led to new and exciting innovations in the way we create, share, and interact with content through technology. ## Trend signals for GIF Resurgence Trend score 3.3 out of 10, from popularity 47%, activity 43%, freshness 8%. - Popularity: 47% - Activity: 43% - Freshness: 8% ## Examples of the GIF Resurgence trend 7 featured examples from Apr 1, 2012 to Mar 4, 2013. - [Hysterical Pop Culture GIFs](https://www.trendhunter.com/trends/whatshouldwecallme-blog): 'Whatshouldwecallme' Blog Documents Funny Events with Moving Pictures (Category: Pop Culture) Implication: Social media platforms can integrate the use of GIFs in their platforms and engage their users further, providing an opportunity to improve their user experience. - [Haunting Halloween GIFs](https://www.trendhunter.com/trends/the-saline-project): The Saline Project's Toht Images Anticipate the Coming of Halloween (Category: Special) Implication: The graphic design industry can leverage the trend of GIF creations to offer creative and engaging visual content to their clients. - [Spastic Firecracker GIFs](https://www.trendhunter.com/trends/ryan-enn-huges-sparklers): The Ryan Enn Hughes 'Sparklers' Project is a Moving Masterpiece of Energy (Category: Tech) Implication: Brands can incorporate high-energy GIFs into their social media strategy to create more engaging and shareable content. - [Mobile DIY GIFs](https://www.trendhunter.com/trends/myfacewhen-iphone-app): 'MyFaceWhen' iPhone App Allows On-The-Go Hilarity (Category: Tech) Implication: The 'MyFaceWhen' iPhone app introduces a new way to create GIFs on mobile devices, disrupting the mobile GIF-making industry. - [Satirical Animated Gifs](https://www.trendhunter.com/trends/thoka-maer): Artist Thoka Maer Addresses the Trials and Tribulations of Daily Life (Category: Art & Design) Implication: Artists and designers can explore the use of satirical animated gifs to push creative boundaries and engage audiences in new ways. - [All-GIF Movie Promos](https://www.trendhunter.com/trends/stoker-movie-trailer): The 'Stoker' Movie Trailer is Made Up of Mysterious and Thrilling Animations (Category: Marketing) Implication: Film studios can explore the use of GIFs in movie promos to create unique and memorable marketing campaigns. - [Animated Gif Photo Booths](https://www.trendhunter.com/trends/phhhoto-by-hyperhyper): PHHHOTO by HYPERHYPER Makes Party Picture-Taking More Social (Category: Art & Design) Implication: Disruptive innovation opportunity: Create a creative studio that specializes in providing unique and engaging event experiences by incorporating innovative technologies like anima… ## Recent trend clusters - 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