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# Getting Personal With DNA
Genetic DNA codes provide the ultimate personalization.

By [Marissa Liu](https://www.trendhunter.com/marissaliu) | Published Nov 12, 2007, updated Nov 19, 2009 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/getting-personal-with-dna-genetic-dna-codes-provide-the-ultimate-personaliz

## Key Figures

- Trend score: 3.9/10
- Evidence articles: 3

## What is the Getting Personal With DNA trend?

**Getting Personal With DNA:** Consumers can now showcase DNA as personal artwork or infuse it into cosmetics such as perfumes. Other innovations allow in-depth analysis of an individual&#146;s genetic makeup including personal DNA scanner and genealogy services that track ancestry.

People are increasingly enamored by the mystery of genetic code. In a world where exclusivity and individuality is in demand, there is nothing more unique than a person&#146;s DNA.

## At a Glance

- Evidence: 3 featured examples
- Articles from: Jun 13, 2006 to Jun 18, 2007
- Published: Nov 12, 2007
- Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Themes within the Getting Personal With DNA trend

### Personalization with DNA

Consumers are looking to showcase their uniqueness through personal DNA artwork, fragrance and visualization.

### DNA Analysis

Increased interest in DNA analysis services such as genealogy tracking and personal DNA scanners.

### DNA as a Formal Code

DNA is being looked at as a unique identifier, with potential uses as a human barcode.

## What the Getting Personal With DNA trend means for industry

### For Personal Care

The beauty and fragrance industry can capitalize on personalized fragrance creation based on customer's DNA.

### For Genetics and Genealogy

The field of genetics and genealogy can develop services for DNA analysis and tracking customer's ancestral heritage.

### For Art

The use of DNA as a unique identifier can create opportunities for customized and personalized artwork.

## Trend signals for Getting Personal With DNA

Trend score 3.9 out of 10, from popularity 51%, activity 59%, freshness 8%.

- Popularity: 51%
- Activity: 59%
- Freshness: 8%

## Examples of the Getting Personal With DNA trend

3 featured examples from Jun 13, 2006 to Jun 18, 2007.

- [Your DNA as Art](https://www.trendhunter.com/trends/your-dna-as-art-dna-gloframe): DNA GloFrame (Category: Art & Design)
  Implication: The integration of personalized DNA art creates new opportunities for artists and collectors to innovate and explore new avenues for self-expression.
- [Visualize Your Personality: PersonalDNA](https://www.trendhunter.com/trends/visualize-your-personality-personaldna) (Category: Pop Culture)
  Implication: Utilizing personality visualizations to help individuals gain self-awareness and personal growth.
- [DNA Genealogy Service](https://www.trendhunter.com/trends/dna-genealogy-cheek-cells-grow-roots): Send in a DNA Sample to Track Your Ancestry (Category: Lifestyle)
  Implication: Genealogy companies have the opportunity to grow and innovate by offering convenient and comprehensive online platforms for tracing family history.

## Recent trend clusters

- [Sensory Packaging](https://www.trendhunter.com/protrends/sensory-packaging) (Art & Design)
- [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle)
- [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion)
- [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech)

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All articles: [Art & Design](https://www.trendhunter.com/artdesign)
