# Geo-Targeting Location-based engagement increases consumer interactivity. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 24, 2017 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/geotargeting ## Key Figures - Trend score: 2.4/10 - Evidence articles: 5 ## What is the Geo-Targeting trend? **Geo-Targeting:** With the rise of geo-tagging and GPS-connected applications, location-aware marketing becomes increasingly targeted. Engaging consumers by creating a more personalized form of brand interaction, location-based sharing taps into the tech-savvy demographic’s desire to connect with their surroundings digitally. This omnichannel approach to consumer engagement denotes an evolution in how brands are targeting younger demographics. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 19, 2017 to Sep 26, 2018 - Published: May 24, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Geo-Targeting trend ### Location-aware marketing The increase in geo-tagging and GPS-connected applications has allowed for more personalized and location-targeted marketing, creating new opportunities for market segmentation and customer engagement. ### Interactive Geolocation-based experiences The use of geolocation technology has opened up new possibilities for interactive group experiences like social cinemas and AR friend-finding apps, paving the way for new forms of entertainment and socializing in public spaces. ### Geotargeted advertising Geotargeting technology has allowed for more specific and individualized ad targeting, creating opportunities for more precise marketing, especially for the automotive and retail industries. ## What the Geo-Targeting trend means for industry ### For Marketing and Advertising The increase in location-aware marketing and geotargeting provides new opportunities for companies to analyze and personalize their marketing efforts. ### For Entertainment and Media The proliferation of interactive geolocation-based experiences like social cinemas and AR friend-finding apps gives the entertainment and media industries new tools for engaging audiences and creating unique experiences. ### For Retail and Automotive Geotargeted advertising using location-based data is providing new opportunities for retailers to drive foot traffic and automotive dealerships to target potential customers more effectively. ## Workshop question How could your brand leverage technology to target consumers in a more customized way? ## Trend signals for Geo-Targeting Trend score 2.4 out of 10, from popularity 43%, activity 21%, freshness 8%. - Popularity: 43% - Activity: 21% - Freshness: 8% ## Examples of the Geo-Targeting trend 5 featured examples from Apr 19, 2017 to Sep 26, 2018. - [Interactive Social Cinemas](https://www.trendhunter.com/trends/theater-media-movies): Cinex Lets You Tweet Live on the Big Screen While Watching a Movie (Category: Tech) Implication: Movie theaters can leverage interactive movie watching to differentiate themselves from streaming services and provide unique experiences to attract customers. - [National Park Geofilters](https://www.trendhunter.com/trends/parks-canada-app): The Parks Canada App Unlocks Hidden Filters at Various Locations (Category: Tech) Implication: The tourism industry can leverage custom geofilters and interactive maps to enhance visitor experiences at specific destinations. - [AR Friend-Finding Apps](https://www.trendhunter.com/trends/radar): The 'Rad.ar' App Helps You Navigate to and Locate Lost Friends (Category: Tech) Implication: Mobile app developers can create similar AR and GPS-powered friend-finding apps for various use cases. - [Location-Targeted Bus Ads](https://www.trendhunter.com/trends/targeted-bus-ads): Google is Using Geo-Targeted Digital Ads to Promote Its Pixel 2 (Category: Lifestyle) Implication: Geo-targeting is the missing piece in the evolution of traditional outdoor advertising. - [Geolocation-Based Automotive Ads](https://www.trendhunter.com/trends/geotargeted-honda-ads): Geo-Targeted Honda Ads Aim to Bring Customers In-Store (Category: Marketing) Implication: The automotive industry can capitalize on geolocation-based advertising to drive customers into showrooms and increase sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)