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# Geotagged Networking
Consumers embrace social media with location-based image sharing.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Feb 16, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/geotagged-networking

## Key Figures

- Trend score: 3.1/10
- Evidence articles: 7

## What is the Geotagged Networking trend?

**Geotagged Networking:** As consumers look for new ways to share their images online, many are embracing GPS-powered social platforms that use geotagging to provide more condensed selections of content. Often involving geotagged locations at which users will "drop" digital photographs for others to "find," such innovative photography-based social networks suggest an interest in organic interaction with other users as mainstream alternatives continue to become more saturated. This progression suggests a consumer interest in mobile applications that highlight curated selections of user-generated content as a means to cultivating community around shared interests.

## At a Glance

- Evidence: 7 featured examples
- Articles from: Jan 31, 2015 to Apr 4, 2017
- Published: Feb 16, 2016
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence)
- Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Themes within the Geotagged Networking trend

### Geotagged Social Networking

Opportunity for mobile applications that highlight curated selections of user-generated content to cultivate community around shared interests.

### Location-Based Photo Apps

Potential for apps using beacon technology or ambient location tracking to create a social photo experience that rivals mainstream alternatives.

### Social AR Geolocation Apps

Augmented reality technology can be leveraged to create location-based conversations and social experiences for users in various communities and neighborhoods.

## What the Geotagged Networking trend means for industry

### For Social Networking

Social networking platforms can incorporate geotagging and location-based features to create an enhanced, immersive user experience.

### For Travel and Tourism

Ambient location tracking and geotagging technology can be used to create innovative mobile apps for tracking and sharing travel experiences.

### For Food and Beverage

Location-based apps that connect users with local chefs and homemade meal options can be leveraged to create a community of food lovers and support local businesses.

## Workshop question

What are three ways your brand could integrate location-based sharing into your brand's social media marketing plan?

## Trend signals for Geotagged Networking

Trend score 3.1 out of 10, from popularity 51%, activity 33%, freshness 8%.

- Popularity: 51%
- Activity: 33%
- Freshness: 8%

## Examples of the Geotagged Networking trend

7 featured examples from Jan 31, 2015 to Apr 4, 2017.

- [Beacon-Based Photo Apps](https://www.trendhunter.com/trends/droppie): The Droppie App Uses Beacon Technology to Share Images Based on Location (Category: Tech)
  Implication: The growth of beacon-based photo apps like Droppie generates opportunities for innovation in the mobile app industry.
- [Gamified Event Photography Apps](https://www.trendhunter.com/trends/social-photo-app): Dudr is a Social Photo App That Lets Groups Share Images as a Game (Category: Tech)
  Implication: Opportunity for app developers to create innovative and gamified social photo apps.
- [Mobile Travel Journal Apps](https://www.trendhunter.com/trends/polarsteps): The Start-Up Polarsteps is Revolutionizing the Way We Track our Travels (Category: Tech)
  Implication: The travel and tourism industry can leverage real-time storytelling and seamless travel tracking to enhance customer experiences and engage with travelers through innovative appli…
- [Geotagged Travel Platforms](https://www.trendhunter.com/trends/travel-storytelling): Travel Storytelling App Tripstr Makes it Easier to Share Your Trips (Category: World)
  Implication: Travel agencies can utilize platforms like Tripstr to gather user-submitted images, experiences, and travel tips for marketing purposes.
- [Social AR Geolocation Apps](https://www.trendhunter.com/trends/social-experience): The 'Grifidi' Social Experience App Creates Location-Based Socializing (Category: Tech)
  Implication: Disruptive innovation opportunity: Revolutionize the social networking industry by integrating geolocation and augmented reality technologies to create a new level of location-bas…
- [Food Discovery Apps](https://www.trendhunter.com/trends/homemade-meal): The 'Gigamunch' App Enables Users to Make and/or Share a Homemade Meal (Category: Tech)
  Implication: Disruptive innovation opportunity: Develop a food delivery app specifically designed for homemade meals, catering to consumers looking for convenient and quality homemade food opt…
- [Location-Based Photo Apps](https://www.trendhunter.com/trends/discover-photos): IceCream's App Now Lets Users Discover Photos on Their Friends' Phones (Category: Tech)
  Implication: The advancement of location-based photo discovery features opens up opportunities for mobile app developers to create innovative and engaging photo-sharing applications.

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