# Geolocation Initiative Mobile apps are being deployed as a way to reward users for staying at home. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published May 4, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/geolocation-initiative ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Geolocation Initiative trend? **Geolocation Initiative:** Physical distancing is emphasized as essential during the COVID-19 outbreak and many brands are launching helpful and accessible tools that will motivate consumers to be more mindful in their interactions. Deployed in the form of mobile applications, these new apps and features track user location and send out rewards to those who remain at home. ## The consumer insight behind the Geolocation Initiative trend As cabin fever sets in, consumers are finding it increasingly difficult to stay at home during the COVID-19 outbreak. Torn between a desire to go outside and knowledge of the safety concerns associated with doing so, many are looking to ease the tension while being socially responsible. This is often tied to a need to soothe feelings of restlessness, while daily routines are being accommodated to meet the demand of the current climate. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 26 to May 4, 2020 - Published: May 4, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Geolocation Initiative trend ### Geolocation Tracking Mobile apps use geolocation tracking to monitor user location and deliver incentives for staying at home during the COVID-19 pandemic. ### Blockchain-Powered Incentives Apps like Triffic incentivize users with cryptocurrency, utilizing blockchain technology to raise funds for COVID-19 response efforts. ### Social Distancing Rewards Smart mobility apps like Hytch Rewards offer cash incentives for users to stay at home during the pandemic, using location tracking to confirm compliance. ## What the Geolocation Initiative trend means for industry ### For Mobile Applications Mobile applications are revolutionizing the way consumers remain mindful in their interactions and usage of their mobile devices in the age of COVID-19. ### For Blockchain The use of blockchain technology is enabling greater innovation in incentives and rewards systems for users of relevant applications. ### For Smart Mobility Smart mobility apps are being used as effective solutions to encourage social responsibility and promote safety during the pandemic. ## Workshop question What incentive can your brand offer to get consumers through a difficult time? ## Trend signals for Geolocation Initiative Trend score 3.4 out of 10, from popularity 66%, activity 27%, freshness 9%. - Popularity: 66% - Activity: 27% - Freshness: 9% ## Examples of the Geolocation Initiative trend 4 featured examples from Mar 26 to May 4, 2020. - [Social Distancing Reward Features](https://www.trendhunter.com/trends/social-distancing-reward): Hytch Rewards Adds a New COVID-19 Feature for Its Popular App (Category: Tech) Implication: The smart mobility industry can incorporate social distancing rewards to encourage safe and responsible behavior among users. - [Stay-at-Home Flight Incentives](https://www.trendhunter.com/trends/flight-incentive): Thai Airways Encourages People to Stay at Home in a New Campaign (Category: World) Implication: Airlines can explore flight incentive campaigns as a way to engage customers and encourage responsible behavior during crises like COVID-19. - [Crypto-Powered Augmented Reality Apps](https://www.trendhunter.com/trends/triffic-app): The Triffic App Now Enables Users to Raise Funds for WHO (Category: Tech) Implication: Disruptive Innovation Opportunity: The integration of cryptocurrency rewards and augmented reality technology in gaming can redefine the gaming experience, attracting new players… - [Safety-Encouraging App Games](https://www.trendhunter.com/trends/zenly): Zenly's Stay At Home Challenges Gamifies Social Distancing (Category: Lifestyle) Implication: The mobile app development industry can create apps that encourage safety among users through gamification and location-based features. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)