# Geo Jewelry Raw gems & stones are becoming foundation for fashion accessories. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 23, 2011, updated Jun 28, 2011 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/geo-jewelry ## Key Figures - Trend score: 4.9/10 - Evidence articles: 6 ## What is the Geo Jewelry trend? **Geo Jewelry:** Simple gems and polished stones have nothing on today’s jagged and raw rocks, which can be found brandishing everything from necklaces to rings. These severe and often harshly cut stones emit a naturalistic look that seems right in line with the current consumer love for eco-friendly and organic living. Not only that, the unpolished, ragged and unique nature of these raw accessories speaks to fashionistas who want to show off their more daring and unrestrained sides. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 1 to Jun 12, 2011 - Published: Jun 23, 2011 - Last updated: Jun 28, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Examples of the Geo Jewelry trend 6 featured examples from Feb 1 to Jun 12, 2011. - [Jagged Edge Jewelry](https://www.trendhunter.com/trends/raw-collection): Cosa Fina Jewelry's Raw Collection Literally Puts a Rock on Your Finger (Category: Fashion) Implication: Jewelry designers can explore the trend of incorporating unaltered gemstones and rustic elements into their collections. - [Black Magic Jewelry](https://www.trendhunter.com/trends/four-skull-ring): Jewel Heritage's Four Skull RIng Seems Made for Dark Sorcerers (Category: Fashion) Implication: Exploring new designs and materials to cater to diverse consumer preferences and subcultures. - [Raw Geological Jewelry](https://www.trendhunter.com/trends/catalina-de-la-torre-jewelry): Catalina De La Torre Jewelry Makes Feminine Ear Adornments (Category: Fashion) Implication: The unique and innovative use of geological materials in jewelry presents a disruptive opportunity in the jewelry industry. - [Raw Gem Rings](https://www.trendhunter.com/trends/andy-lifschutz-nature-speaks): The Andy Lifschutz Nature Speaks Jewelry Collection is Naturally Elegant (Category: Fashion) Implication: This article is about the emerging trend in the jewelry industry towards using natural gemstones in their original form to create unique and stunning pieces. - [Radical Raw Jewelry](https://www.trendhunter.com/trends/pamela-love-aw-11): The Pamela Love AW11 Collection Boasts Cutting-Edge Style & Daring Design (Category: Eco) Implication: Jewelry makers can capitalize on the trend of using unpolished stones and raw materials to create truly unique pieces of jewelry. - [Metallic Rock Jewelry](https://www.trendhunter.com/trends/pyrite-cluster-necklace): Kathryn Blackmore's Pyrite Cluster Necklace is Luxuriously Bohemian (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce innovative jewelry-making techniques and materials to create unique pieces that appeal to customers seeking unconventional and distinc… ## Themes within the Geo Jewelry trend ### Raw Gemstones There is a rising trend of fashion accessories showcasing unpolished, jagged, and unique natural stones as a result of the current consumer love for eco-friendly and organic living. ### Gothic-Inspired Jewelry Gothic-inspired jewelry is making a comeback this season, with bold and daring accessories such as the Four Skull Ring catering to fashion forward audiences seeking a darker, edgier look. ### Natural Geological Jewelry There is a growing interest in unique jewelry collections that utilize unsual materials such as rough geodes and uncut gemstones to create statement pieces that are one-of-a-kind. ## What the Geo Jewelry trend means for industry ### For Fashion Accessories The trend of using raw gemstones or unusual materials in fashion accessories creates opportunities for designers and businesses to cater to the growing demand for eco-friendly, rustic and edgy style accessories. ### For Jewelry The trend of using unpolished, jagged, and unique natural stones creates opportunities for jewelry designers and businesses to showcase the beauty of nature in their designs. ### For Luxury Goods The trend of Gothic-inspired jewelry and the use of unusual materials in creating statement pieces creates opportunities for luxury goods businesses to cater to the demand for bold and daring styles. ## Trend signals for Geo Jewelry Trend score 4.9 out of 10, from popularity 65%, activity 75%, freshness 8%. - Popularity: 65% - Activity: 75% - Freshness: 8% ## Recent trend clusters - [Living Barriers](https://www.trendhunter.com/protrends/bio-based-barrier-packaging) (Eco) - [Texture Mimicry](https://www.trendhunter.com/protrends/textural-protein-snacks) (Lifestyle) - [Gut Layering](https://www.trendhunter.com/protrends/digestive-energy-drinks) (Lifestyle) - [Candy Migration](https://www.trendhunter.com/protrends/holiday-sweet-mashups) (Lifestyle) ## Trending in Eco - [Off-Road Electric E-Bikes](https://www.trendhunter.com/trends/off-road-electric-e-bikes) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Solar Trailer Reefers](https://www.trendhunter.com/trends/solar-trailer-reefers) All articles: [Eco](https://www.trendhunter.com/eco)