# Genetic Nutrition The rise of DNA-testing kits catalyzes customized culinary consumption. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published May 9, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/genetic-nutrition ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Genetic Nutrition trend? **Genetic Nutrition:** Curated dietary guidance tailored to the individual consumer’s genetic code is starting to take precedence in the food and beverage world. As intrigue around genetic tests continues to grow, specialization into dietary conditions has begun taking off, empowering consumers to have more extensive knowledge and control over their personal health and wellness. With increased knowledge around food intolerances, fad diets and generalized nutrition plans no longer hold the same appeal to consumers who want something more tailored to their specific needs. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 19, 2016 to Jun 19, 2018 - Published: May 9, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Genetic Nutrition trend ### Genetic Testing The increase in popularity of DNA and genetic testing, which allows customers to customize their dietary and fitness goals. ### Personalized Diets Growing interest in personalized nutrition plans based on genetic information and gut microbiome analysis. ### Science-based Wellness The trend towards utilizing scientific insights and personalized lifestyle coaching to optimize one's health and well-being. ## What the Genetic Nutrition trend means for industry ### For Health and Wellness Companies in the health and wellness industry can use genetic testing and personalized nutrition to create tailor-made wellness plans and boutique fitness experiences ### For Food and Beverage The food and beverage industry can leverage genetic testing and gut microbiome analysis to create specialized menus and food products with highly targeted health benefits. ### For Technology and Consumer Services Technology and consumer services companies can provide personalized coaching and technology-based solutions to optimize health and wellness, backed by genetic insights and expert analysis. ## Workshop question How can your brand create specialty, customized experiences, products or services that better cater to the needs of its customers? ## Trend signals for Genetic Nutrition Trend score 4.3 out of 10, from popularity 70%, activity 51%, freshness 8%. - Popularity: 70% - Activity: 51% - Freshness: 8% ## Examples of the Genetic Nutrition trend 6 featured examples from Oct 19, 2016 to Jun 19, 2018. - [Nutrition Test Kits](https://www.trendhunter.com/trends/nutrition-test): 'Habit' Offers Personalized Recommendations Based on One's Unique Makeup (Category: Lifestyle) Implication: Offering personalized nutrition guidelines and clean eating programs can revolutionize the health and wellness industry. - [Genetic Nutrition Kits](https://www.trendhunter.com/trends/genetic-test): ORIG3N's LIFEPROFILE FUEL Assesses One's Food Needs Based on DNA (Category: Lifestyle) Implication: The personalized genetic insights provided by LIFEPROFILE FUEL create disruptive innovation opportunities in healthcare and wellness industries. - [DNA-Based Custom Brews](https://www.trendhunter.com/trends/london-brewer-ciaran-giblin): D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA (Category: Marketing) Implication: The beverage industry can leverage DNA-based beverage customization to offer unique products tailored to individual tastes. - [Diet-Specific DNA Kits](https://www.trendhunter.com/trends/dna-tests): Jenny Craig is Launching DNA Tests to Personalize Weight Loss Plans (Category: Lifestyle) Implication: Jenny Craig's DNA tests are poised to revolutionize the health and wellness industry by providing individualized genetic-based weight loss programs. - [Genetics-Focused Diet Plans](https://www.trendhunter.com/trends/arivale-weight-loss): Arivale Weight Loss is Scientifically Geared to a Single Individual (Category: Tech) Implication: Opportunity to integrate genetics and scientific knowledge into wellness programs. - [Blood Sugar-Predictive Diets](https://www.trendhunter.com/trends/daytwo): DayTwo Tests Blood Sugar To Determine The Most Suitable Dietary Plan (Category: Lifestyle) Implication: DayTwo's blood sugar-predictive diets have the potential to disrupt the health and wellness industry by offering personalized nutrition plans. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)