# Generative Design Brands in various industries are relying on generative design for concepts. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jul 21, 2020 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/generative-design ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Generative Design trend? **Generative Design:** Generative design is an artificial intelligence program that creates a nearly infinite number of conceptual concepts based on certain data restrictions. While generative design has been used as a novel approach in the past, today, the manufacturing method is gaining more traction in all industries, with brands ranging from architectural to tool manufacturing leveraging the technology. ## The consumer insight behind the Generative Design trend Artificial intelligence is no longer seen as a "future" technology, but one that can be capitalized on in the present. Brands are turning to these systems to create concepts that are detached from traditional human biases, ultimately resulting in ideas that are more cost-effective and fruitful. As digitalization becomes the standard rather than the exception, brands will continue to merge human capacity with artificial intelligence to go beyond traditional designs for revolutionary concepts. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 17, 2019 to Jul 20, 2020 - Published: Jul 21, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Generative Design trend ### Artificial Intelligence and Generative Design Generative design is being used as an AI program to produce novel approaches to manufacturing in all industries. ### Customized Tools and Hardware Based on Nature Designers and engineers are leveraging modern technology and natural elements to create customized, high-quality tools and hardware. ### Parametric Design Tools Integrated parametric design tools are being developed and used by architects to optimize architectural structures. ## What the Generative Design trend means for industry ### For Manufacturing Manufacturing companies can leverage generative design to produce cost-effective designs that are detached from human biases. ### For Hardware and Tools Hardware and tool manufacturers can utilize modern technology coupled with natural elements to create customized products without compromising durability or strength. ### For Architecture and Construction Architects and construction companies can benefit from integrated parametric design tools that reduce repetitive tasks and increase productivity. ## Workshop question How can your brand leverage artificial intelligence to think outside the box? ## Trend signals for Generative Design Trend score 3.8 out of 10, from popularity 59%, activity 45%, freshness 9%. - Popularity: 59% - Activity: 45% - Freshness: 9% ## Examples of the Generative Design trend 6 featured examples from Apr 17, 2019 to Jul 20, 2020. - [Generative-Designed Construction Tools](https://www.trendhunter.com/trends/stanley-black-decker): Stanley Black & Decker Pushed the Envelope with New Design (Category: Tech) Implication: The construction industry can benefit from generative design to create more efficient and ergonomic tools. - [Bone-Inspired Tool Designs](https://www.trendhunter.com/trends/henrik-balzer): Henrik Balzer Leveraged Generative Design to Create Cutting-edge Tools (Category: Tech) Implication: The manufacturing industry can adopt generative design and bone-inspired structures to create lightweight and durable tools with improved efficiency and functionality. - [Vibrant AI-Created Designs](https://www.trendhunter.com/trends/nikolay-ironov): The AI System Dubbed 'Nikolay Ironov' Fooled Clients for A Year (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate AI technology into the design industry to enhance and automate the design process. - [Adaptive Parametric Design Tools](https://www.trendhunter.com/trends/finch): The New Finch System Can Generate Adaptive Floor-Plans (Category: Art & Design) Implication: The Finch system by Wallgren Arkitekter and BOX Bygg could transform the architecture industry by streamlining the design process and providing more accurate data-driven floor pla… - [Artificial Intelligence-Crafted Chairs](https://www.trendhunter.com/trends/ai-chairs): Philippe Starck Explores Tech Design With The A.I Chairs (Category: Art & Design) Implication: The A.I Chairs project showcases opportunities for disruptive innovation in the furniture manufacturing industry by leveraging generative design and AI technology to create unique… - [AI-Driven Urbran Planning Tools](https://www.trendhunter.com/trends/generative-design-tool): Sidewalk Labs Uses a Generative Design Tool to Help Urban Planning (Category: Lifestyle) Implication: The architecture industry can benefit from incorporating generative design tools to push the boundaries of creativity and create innovative urban concepts. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)