# Generational Yoga Yoga studios are offering classes that suit different generations. By [Hayley McGlone](https://www.trendhunter.com/hayley_mcglone), Manager, Client Research & Strategy | Published Aug 19, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/generational-yoga ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Generational Yoga trend? **Generational Yoga:** With the popularity of health and wellness, yoga is suitable for multiple generations since it tones muscle without being high-impact on joints and muscles. Classes specific to certain age demographics speak to a dedication to health and wellness that surpasses age, showing a mass re-prioritization of holistic health and a redefinition of what it means to age. ## At a Glance - Evidence: 6 featured examples - Articles from: May 6, 2016 to Mar 12, 2019 - Published: Aug 19, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Generational Yoga trend ### Holistic Health The mass re-prioritization of holistic health is driving the popularity of yoga as a low-impact exercise that caters to a diverse age demographic and other related wellness concepts. ### Cannabis-Friendly Wellness One Love Club's cannabis-friendly yoga classes and other related initiatives indicate a growing interest in the wider acceptance of cannabis as a part of mainstream wellness culture. ### Multisensory Experiences Companies such as Yoga on the Fly and Wine Yoga Party are redefining traditional yoga classes by combining them with unconventional and engaging experiences such as wine tastings and in-airport mini studios to appeal to customers seeking an experience that speaks to multiple senses. ## What the Generational Yoga trend means for industry ### For Health and Wellness As people become more health-conscious, the holistic health sector that spans from yoga studios to specialized yoga with cannabis classes is ripe for innovation opportunities. ### For Retail and Apparel Fitness-inspired clothing offers endless possibilities for design and branding that tap into a customer's dedication to personal wellness ### For Education The yoga and meditation classes Alo Gives offers to kids in schools is indicative of the potential for schools to incorporate wellness as part of their curricula in the coming years. ## Workshop question How could your business target an untapped audience through convergence? ## Trend signals for Generational Yoga Trend score 3.5 out of 10, from popularity 58%, activity 40%, freshness 8%. - Popularity: 58% - Activity: 40% - Freshness: 8% ## Examples of the Generational Yoga trend 6 featured examples from May 6, 2016 to Mar 12, 2019. - [In-Airport Yoga Studios](https://www.trendhunter.com/trends/yoga-on-the-fly): 'Yoga on the Fly' Provides Private "Mini-Studios" and Meditations at DEN (Category: Lifestyle) Implication: Modern airports can offer wellness amenities to enhance the overall travel experience, creating new revenue streams. - [Yoga-CrossFit Workouts](https://www.trendhunter.com/trends/reebok-yoga): Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles (Category: Fashion) Implication: The athletic apparel industry can benefit from focusing on designing products specifically targeted at female consumers. - [Vino-Fuelled Yoga Classes](https://www.trendhunter.com/trends/wine-yoga-party): New York's 'Wine Yoga Party' Combines Vinyasa Yoga with a Wine Tasting (Category: Lifestyle) Implication: The fitness industry can explore opportunities to combine different types of exercise and leisure activities to create unique experiences for customers. - [Specialized Office Yoga Programs](https://www.trendhunter.com/trends/office-yoga-program): Yoga Promotes Health and Wellness in Corporate Environments (Category: Lifestyle) Implication: There is a disruptive innovation opportunity for companies that specialize in corporate fitness to partner with businesses to offer comprehensive wellness programs for their emplo… - [School-Friendly Yoga Classes](https://www.trendhunter.com/trends/yoga-and-meditation-for-kids): 'Alo Gives' Brings Yoga and Meditation for Kids in School (Category: Life-Stages) Implication: Apparel companies can explore collaborations with Alo Gives to create specialized yoga wear for kids to enhance their comfort and flexibility during yoga classes. - [Cannabis-Friendly Yoga Classes](https://www.trendhunter.com/trends/one-love-club): Colorado's One Love Club Combines Offers Pot-centric Yoga Classes (Category: Lifestyle) Implication: The wellness industry can disruptively innovate alternative practices like cannabis-infused activities to cater to users exploring unconventional therapies. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)