# Generational Gaming Classic gaming products and services are revamped for generational preferences. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 12, 2018 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/generational-gaming ## Key Figures - Trend score: 5.0/10 - Evidence articles: 4 ## What is the Generational Gaming trend? **Generational Gaming:** Traditional gaming products and services are being repackaged and sold from the perspective of generations, particularly for those belonging to the Millennial demographic. These products offer a sense of nostalgia while catering to modern preferences. ## The consumer insight behind the Generational Gaming trend Millennials are especially prone to nostalgic purchases because of their use of products and experiences as a form of escapism. Between the many global and personal stresses this generation continues to face--like financial instability and a competitive job market--this generation often turns to playful forms of nostalgia as a stress relief. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 28 to Dec 12, 2018 - Published: Dec 12, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Generational Gaming trend ### Nostalgia Marketing Repackaging traditional products and services to appeal to the nostalgic preferences of Millennials creates disruptive innovation opportunities for businesses looking to cater to this generation's desire for escapism. ### Generation-Specific Products Creating products and experiences that cater to specific generational demographics, such as Millennials, can be a successful disruptive innovation opportunity for brands seeking to market in a tongue-in-cheek manner. ### Humorous Approaches to Adulting Using humor and satire in traditionally 'adulting' industries, such as insurance and board games, can appeal to Millennial consumers seeking entertainment and a touch of self-deprecating humor as a form of escapism. ## What the Generational Gaming trend means for industry ### For Marketing and Advertising Brands seeking to tap into nostalgia marketing and generation-specific products can utilize these trends in their marketing and advertising strategies. ### For Entertainment Industries related to entertainment, such as board games and shuffleboard bars, can adapt to provide experiences that cater to Millennial preferences and desire for nostalgia. ### For Insurance The insurance industry can utilize humorous approaches to their marketing and outreach strategies, such as game shows, to connect with Millennial consumers seeking knowledge and a more relatable approach to the topic. ## Workshop question Conceptualize how your brand could more specifically appeal to the rituals and preferences of the Millennial consumer. ## Trend signals for Generational Gaming Trend score 5.0 out of 10, from popularity 72%, activity 69%, freshness 8%. - Popularity: 72% - Activity: 69% - Freshness: 8% ## Examples of the Generational Gaming trend 4 featured examples from Mar 28 to Dec 12, 2018. - [Millennial Shuffleboard Bars](https://www.trendhunter.com/trends/shuffleboard-bar-royal-palms): Royal Palms Shuffleboard Club Brings the Sport to a Younger Audience (Category: Lifestyle) Implication: The emergence of shuffleboard bars highlights opportunities for innovative concepts and experiences within the hospitality industry. - [Millennial-Targeted Board Games](https://www.trendhunter.com/trends/hasbro-board-games): These New Hasbro Board Games Modernize Classic Titles (Category: Life-Stages) Implication: With the rise of adult tabletop games and the demand for modernized classics, the toy and game industry can explore innovative concepts to cater to Millennial consumers. - [Generation-Specific Board Games](https://www.trendhunter.com/trends/monopoly-for-millennials): The Monopoly for Millennials Board Game Focuses on Experiences (Category: Life-Stages) Implication: The toy and board game industry can explore the potential of creating generation-specific games that offer unique experiences and storytelling. - [Millennial Insurance Game Shows](https://www.trendhunter.com/trends/are-you-ready-to-be-30): "Are You Ready to Be 30" Quizzes Young Adults on Responsibility (Category: Social Media) Implication: The insurance industry can benefit from adopting more youthful and engaging approaches to attract a younger audience. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)