# Generational Calendar Emerging calendar apps are catered to the lifestyles of younger generations. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 18, 2019 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/generational-calendar ## Key Figures - Trend score: 4.0/10 - Evidence articles: 4 ## What is the Generational Calendar trend? **Generational Calendar:** Organizational apps are being designed specifically to ease and streamline Millennial and Gen Z's day-to-day routines. With functions that include everything from story-driven layouts to focusing on planning real-life interactions, these apps are able to tap into the various habits and motivations of younger generations. ## The consumer insight behind the Generational Calendar trend The digital habits of Gen Z and Millennials are vastly different from their predecessors–and brands are now acknowledging that fact in the lifestyle apps they offer. Having been raised in the modern information age, younger consumers are accustomed to having most of their social, educational, and/or workplace habits take place in the online sphere. Thus, focusing on streamlining young consumers' lives allows them to prioritize and organize based on their immediate needs, in a way that aligns with their already-established digital habits. ## At a Glance - Evidence: 4 featured examples - Articles from: May 1 to Aug 21, 2019 - Published: Sep 18, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Generational Calendar trend ### Organizational apps for Gen Z and Millennials Apps are being designed specifically to ease and streamline the daily routines of younger generations, based on their digital habits. ### Story-driven motivation wearables Wearables that use adventure game storylines to instill healthy habits in kids from a young age, using fitness tracking, calendar reminders, and rewards to motivate. ### Bill payment-tracking apps Apps that simplify the management of personal bills and allow for direct payments, automatic tracking, and mobile reminders. ## What the Generational Calendar trend means for industry ### For Productivity and lifestyle apps Industries that can address the needs of younger generations through organizational, multi-functional, and social networking apps. ### For Wearable technology The wearable technology industry can tap into the opportunity to develop wellness watches that motivate kids to stay physically active from a young age. ### For Financial management tools The financial management industry can create streamlined bill payment-tracking apps that provide a complete overview of one's financial matters and simplify the payment process. ## Workshop question How could your brand tweak its product/service to better suit Millennial and Gen Z preferences? ## Trend signals for Generational Calendar Trend score 4.0 out of 10, from popularity 67%, activity 44%, freshness 9%. - Popularity: 67% - Activity: 44% - Freshness: 9% ## Examples of the Generational Calendar trend 4 featured examples from May 1 to Aug 21, 2019. - [Story-Driven Motivation Wearables](https://www.trendhunter.com/trends/wellness-watch): The Kyn Wellness Watch Inspires Task Completion with Adventure (Category: Tech) Implication: Companies producing fitness technology can explore incorporating interactive gaming elements to motivate users to maintain healthy habits. - [Gen Z Calendar Apps](https://www.trendhunter.com/trends/the-irl-app): The IRL App is a Social Networking App Created for Real Life Experiences (Category: Social Good) Implication: The IRL App disrupts the conventional social networking model by emphasizing in-person connections - [Bill Payment-Tracking Apps](https://www.trendhunter.com/trends/prism-apps): The Prism App Assists in Managing Personal Financial Matters at Home (Category: Tech) Implication: Disruptive innovation opportunity: Develop innovative tools and platforms to streamline personal finance management for individuals. - [AI-Based Lifestyle Management Apps](https://www.trendhunter.com/trends/multifunctional-app): iFun is a Multi-Functional App That Makes Organization Easier (Category: Tech) Implication: Disruptive innovation opportunity: Innovate and improve mobile applications to meet the evolving needs of users in the productivity age. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)