# Generational Accommodation Furniture brands specifically target Millennials with new collections. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 25, 2018 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/generational-accommodation ## Key Figures - Trend score: 5.4/10 - Evidence articles: 5 ## What is the Generational Accommodation trend? **Generational Accommodation:** Furniture brands are using whimsical designs, ethical business models and compact space-saving solutions as a way to cater specifically to Millennials. Such campaigns and collections serve as inspiration for how brands can adapt to both the needs and lifestyle preferences of consumer groups, and respond in-kind with all-encompassing products. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 4, 2017 to Jul 25, 2018 - Published: Jul 25, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Personalization](https://www.trendhunter.com/megatrend/personalization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Generational Accommodation trend ### Compact and efficient furniture Furniture brands are designing space-saving and efficient furniture pieces to cater specifically to Millennials. ### Eco-friendly furniture Brands are upcycling and recycling materials to create sustainable furniture pieces that appeal to socially conscious Millennials. ### Functionality and multifunctional furniture Brands are creating furniture pieces that are not only stylish but also functional, with multipurpose features specifically for small spaces. ## What the Generational Accommodation trend means for industry ### For Furniture The furniture industry is adapting to changing consumer needs and preferences, designing pieces specifically for Millennials in small spaces. ### For E-commerce Online retailers like Amazon are introducing private-label furniture brands with mid-century modern style and free shipping, targeting young adults on a budget. ### For Sustainability Sustainable furniture design and upcycling initiatives are gaining popularity among socially conscious consumers, creating opportunities for ethical brands. ## Workshop question Conceptualize a product/service that would target the needs and preferences of your consumer in an all-encompassing way. ## Trend signals for Generational Accommodation Trend score 5.4 out of 10, from popularity 80%, activity 72%, freshness 8%. - Popularity: 80% - Activity: 72% - Freshness: 8% ## Examples of the Generational Accommodation trend 5 featured examples from Feb 4, 2017 to Jul 25, 2018. - [Millennial eCommerce Furniture](https://www.trendhunter.com/trends/amazon-rivet): Amazon Rivet Introduces Midcentury Modern Furniture for Millennials (Category: Art & Design) Implication: The rise of private-label furniture brands like Amazon Rivet and Stone & Beam indicates that the eCommerce furniture industry has the potential for disruption as consumers seek un… - [Efficient Apartment Cubes](https://www.trendhunter.com/trends/living-unit): The 'Kammerspiel' Apartment Living Unit Increases Overall Organization (Category: Art & Design) Implication: Companies in the furniture industry, like Nils Holger Moormann, can capitalize on the growing demand for innovative furniture designs for small living spaces. - [Millennial-Focused Functional Furniture Lines](https://www.trendhunter.com/trends/furniture-for-narrow-spaces): Seray Ozdemir Creates Furniture for Narrow Spaces (Category: Art & Design) Implication: Opportunity for furniture designers to create innovative and space-saving solutions for small living environments. - [Recycled Cosmetic Brand Furniture](https://www.trendhunter.com/trends/glossier-furniture): This Glossier Furniture Line Was Made from Recycled Products (Category: Eco) Implication: Cosmetic brands can explore opportunities to incorporate recycled packaging into their product offerings, promoting sustainability and appealing to eco-conscious consumers. - [Urban Millennial Furniture](https://www.trendhunter.com/trends/pottery-barn-pb-apartment): The Pottery Barn 'PB Apartment' Collection Boasts Small-Space Solutions (Category: Art & Design) Implication: Furniture manufacturers can capitalize on the trend by offering space-saving designs and apartment-specific furnishings, capturing the urban Millennial market. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)