# Generation Dating Dating apps aim to cater to older Gen Zs with branding and new features. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 8, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/generation-dating ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Generation Dating trend? **Generation Dating:** The modern day dating app began as a tool for (mostly) Millennials to meet people, and they're now evolving to better suit the digital habits of Gen Zs who are 18+. Everything from humor-based functions to video-dating in the style of Tik Tok is now catering to this younger demographic. ## The consumer insight behind the Generation Dating trend As Gen Z becomes the demographic that now drives pop culture, entertainment and social media trends, brands are having to adjust and switch from their Millennial-only focus to strategies that better appeal to this generation. Brands that are authentic, have principles and are social media savvy are most likely to gain Gen Z's trust. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 27 to May 29, 2021 - Published: Jun 8, 2021 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Generation Dating trend ### Gen Z Dating Apps Dating apps are evolving to cater to the digital habits of Gen Z, with video-first, in-app events, and meme-based matchmaking options for this younger demographic. ### Eco-friendly Dating Dating apps are catering to the increasing love for environmentally-friendly dates among members. In-app partnerships with plant-based food companies help form connections with vegan and vegetarian users. ### Authentic Branding As Gen Z becomes the demographic driving pop culture, entertainment and social media trends, brands who are authentic, have principles, and are social media savvy are most likely to gain Gen Z's trust in the dating world. ## What the Generation Dating trend means for industry ### For Dating Apps Dating apps must continue to evolve and cater to changing demographics in order to remain relevant and capture new users. ### For Marketing and Advertising Brands who want to appeal to Gen Z in the dating world must adjust from their Millennial-only focus and adopt strategies that better cater to this generation. ### For Food and Beverage Industry In-app partnerships with plant-based food companies offer disruptive innovation opportunities for eco-friendly food brands looking to form connections with new audiences. ## Workshop question How could your brand better appeal to Gen Z lifestyles and preferences? ## Trend signals for Generation Dating Trend score 3.7 out of 10, from popularity 62%, activity 41%, freshness 10%. - Popularity: 62% - Activity: 41% - Freshness: 10% ## Examples of the Generation Dating trend 4 featured examples from Mar 27 to May 29, 2021. - [Plant-Based Dating App Collaborations](https://www.trendhunter.com/trends/plantbased-passion): Tinder Debuts New Plant-Based Passion for Earth Day (Category: Eco) Implication: Collaborating with dating apps to promote plant-based eating habits offers food and beverage brands a unique marketing opportunity to reach a growing audience of environmentally-c… - [Video-First Dating Apps](https://www.trendhunter.com/trends/video-dating-app): Snack is a Video Dating App for Gen Z Inspired by TikTok (Category: Lifestyle) Implication: Dating app companies could benefit from adding new video-sharing features to engage and attract more users across different age groups as Snack does. - [Meme-Based Dating Apps](https://www.trendhunter.com/trends/schmooze-dating-app): The 'Schmooze' Dating App Offers a Humorous Experience for Gen Z Daters (Category: Lifestyle) Implication: The online dating industry needs to diversify and innovate to keep up with the changing preferences of younger generations who are looking for more fun and unconventional ways to… - [In-App Dating Events](https://www.trendhunter.com/trends/vibes-by-tinder): Vibes by Tinder Helps Gen Z Daters Express Themselves Better (Category: Lifestyle) Implication: The online dating industry can capitalize on the increased user engagement, by integrating in-app events, to provide users with a more dynamic and engaging dating experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)