# Gene Personalization Brands use customer genetics to personalize and market their products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 7, 2018 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/gene-personalization ## Key Figures - Trend score: 4.0/10 - Evidence articles: 6 ## What is the Gene Personalization trend? **Gene Personalization:** Brands' adoption of gene analysis is taking personalization to the next level, while functioning as a clear point of distinction for those who offer it. By creating products that have more evidentiary backing, these brands are able to cater to customers' specific needs within their area of expertise, rather than the customers' stated needs–a fact which functions as a key marketing tool for the products themselves. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 1, 2016 to Nov 3, 2017 - Published: Feb 7, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gene Personalization trend ### Genetic Analysis Brands are utilizing gene analysis for personalized marketing and offerings. ### Personalized Products Genetic testing is being used to provide highly customized products that cater to consumers' specific needs. ### Science-Backed Offerings Brands are providing more evidentiary backing to their products, distinguishing themselves in the market. ## What the Gene Personalization trend means for industry ### For Food & Beverages Genetics is being used to create personalized food and drink offerings, from DNA-based wine recommendations to custom genetic-based beers to meals based on diners' genetic code. ### For Personal Care Personalized skin serums are being created based on customers' genetic needs, as determined by swabs sent through the mail. ### For Marketing & Advertising Genetic analysis is providing a point of differentiation, allowing brands to create products that offer more evidentiary backing and cater to the specific needs of customers. ## Workshop question How can your brand adopt personalization into its product development process? ## Trend signals for Gene Personalization Trend score 4.0 out of 10, from popularity 65%, activity 46%, freshness 8%. - Popularity: 65% - Activity: 46% - Freshness: 8% ## Examples of the Gene Personalization trend 6 featured examples from Nov 1, 2016 to Nov 3, 2017. - [Genetically Specified Beer Glasses](https://www.trendhunter.com/trends/dna-glass): The 'DNA Glass' is a Beer Vessel Designed Based on Biology (Category: Lifestyle) Implication: Innovations in glass design and 3D printing technology could disrupt the food and beverage industry by creating new opportunities for personalization and customization. - [DNA-Based Custom Brews](https://www.trendhunter.com/trends/london-brewer-ciaran-giblin): D.N.ALE is a Beer Based on London Brewer Ciaran Giblin's DNA (Category: Marketing) Implication: The beverage industry can leverage DNA-based beverage customization to offer unique products tailored to individual tastes. - [Disposition Test Kits](https://www.trendhunter.com/trends/dna-testing-kit): Marmite's DNA Testing Kit Determines Whether a Person is a Lover or Hater (Category: Marketing) Implication: Opportunities for food and beverage companies to develop products tailored to specific consumer genetic profiles. - [Customized Skincare Serums](https://www.trendhunter.com/trends/customized-skincare): Two22 Makes Personalized Organic Skin Serums Following a Genetic Test (Category: Art & Design) Implication: The beauty industry stands to benefit from incorporating personalized skincare and genetic testing to create tailored products for consumers. - [DNA-Based Restaurant Dishes](https://www.trendhunter.com/trends/vita-mojo): Vita Mojo and DNAfit Offer Meals Based on Diners' Genetic Code (Category: Lifestyle) Implication: The partnership between Vita Mojo and DNAfit introduces a disruptive innovation in the restaurant industry by incorporating DNA testing for personalized nutrition. - [DNA-Analyzing Sommeliers](https://www.trendhunter.com/trends/vinome): Vinome is a Startup That Makes Wine Selections Based on a Person's DNA (Category: Lifestyle) Implication: Wine industry can exploit DNA analysis to provide personalized wine recommendations based on individual genetic make-up. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)