# Genderless Intimates Brands that sell intimate prioritize gender neutral products and campaigns. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 3, 2020 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/genderless-intimates ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Genderless Intimates trend? **Genderless Intimates:** When it comes to lingerie and intimates, gendered products and campaigns have always been the norm. Now, brands are being more inclusive in who they represent in this space, with gender neutral products and campaigns that showcase models with different genders. ## The consumer insight behind the Genderless Intimates trend Millennial and Gen Z consumers tend to be more open minded and understanding of the nuances that come with people's gender identities, and they expect that brands showcase that. Individuals from this generation want to be able to identify strongly with the brands they choose to purchase from, and are more likely to do that with those that hold their same values. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 24, 2019 to Sep 25, 2020 - Published: Sep 3, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Genderless Intimates trend ### Gender Inclusive Marketing Brands are being inclusive in who they represent in intimates, with gender neutral products and campaigns that showcase models with different genders. ### Size Inclusivity in Lingerie The lingerie industry is becoming increasingly size inclusive with brands offering a wider range of sizes and including diverse models in their campaigns. ### Sustainability Brands are offering sustainable menstruation options and long-lasting products, reducing the need to continually buy new products. ## What the Genderless Intimates trend means for industry ### For Fashion Fashion companies can create gender-neutral products and size-inclusive options in their products and campaigns. ### For Marketing Marketing professionals can drive gender-inclusive and diversity-focused campaigns to capture the attention of younger generations who are more inclusive and accepting. ### For Healthcare Healthcare companies can explore sustainable options for menstrual products and make it accessible for diverse body types and gender identities. ## Workshop question How is your brand showing a nuanced understanding of the identities of its customers? ## Trend signals for Genderless Intimates Trend score 4.0 out of 10, from popularity 54%, activity 56%, freshness 9%. - Popularity: 54% - Activity: 56% - Freshness: 9% ## Examples of the Genderless Intimates trend 5 featured examples from Jan 24, 2019 to Sep 25, 2020. - [Genderless Intimates Collections](https://www.trendhunter.com/trends/boy-smells1): Boy Smells Relaunched its 'Unmentionables' Collection (Category: Fashion) Implication: Fashion brands have the potential to disrupt the traditional intimates market by introducing genderless collections and prioritizing comfort. - [Empowering Inclusive Lingerie Campaigns](https://www.trendhunter.com/trends/leyna-bloom): Playful Promises's Ads Include Trans Model Leyna Bloom (Category: Fashion) Implication: Opportunity to disrupt the exclusive fashion industry by promoting inclusivity, diversity, and representation. - [Valentine's Day Underwear Collections](https://www.trendhunter.com/trends/valentines-day-underwear): TomboyX's Body x Love Capsule Celebrates Body Diversity (Category: Fashion) Implication: TomboyX's inclusive underwear collections and cheerful editorial campaigns create disruptive innovation opportunities in the fashion industry. - [Gender Fluid Period Products](https://www.trendhunter.com/trends/thinx-boyshort): Thinx Boyshort Features Trans Model Sawyer DuVuyst in its Campaign (Category: Social Good) Implication: The feminine hygiene industry can explore the development and marketing of gender-neutral period products. - [Celebrity-Made Intimate Menswear](https://www.trendhunter.com/trends/menswear-intimates): Savage X Fenty Will Make Menswear for its FW 20 Collection (Category: Fashion) Implication: The release of intimate menswear by Savage X Fenty in its FW 2020 collection presents a disruptive innovation opportunity for the fashion industry to cater to a wider range of con… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)