# Gendered Self-Care Products and services that aim to trigger relaxation target male consumers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 29, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/gendered-selfcare ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Gendered Self-Care trend? **Gendered Self-Care:** Industries concerning themselves with self-care and relaxation have predominantly targeted women, however these industries are slowly adapting to calls for gender inclusivity. By actively catering to the design-related needs and preferences of many male consumers, such products and services are able to broaden the consumer base of the brands in question, while giving male consumers a way to explore self-care in ways that avoid the reluctance that can stem from societal norms and expectations. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 20, 2017 to Aug 9, 2018 - Published: Aug 29, 2018 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Gendered Self-Care trend ### Gender-Inclusive Self-Care Industries are adapting self-care and relaxation products to be gender-inclusive. ### Male-Specific Grooming Brands are launching dedicated cosmetic collections and skincare ranges for male audiences. ### Personalized Men's Shopping Experiences Retailers are creating standalone stores for men which offer fashion, grooming, and personalized experiences. ## What the Gendered Self-Care trend means for industry ### For Beauty and Personal Care Brands are developing products that address the unique needs of men’s grooming. ### For Retail and Ecommerce Retailers are investing in creating personalized experiences for male consumers. ### For Wine and Beverage Industry Subscription services are creating wine clubs geared towards male demographics. ## Workshop question How could your brand strive for inclusivity? ## Trend signals for Gendered Self-Care Trend score 4.4 out of 10, from popularity 66%, activity 57%, freshness 8%. - Popularity: 66% - Activity: 57% - Freshness: 8% ## Examples of the Gendered Self-Care trend 4 featured examples from Oct 20, 2017 to Aug 9, 2018. - [Male-Targeted Wine Subscriptions](https://www.trendhunter.com/trends/wine-subscriptions): Bespoke Post's Wine Club is Geared Towards Millennial Men (Category: Lifestyle) Implication: The ecommerce industry can explore the potential for male-focused subscription services, expanding their reach to untapped markets and increasing customer engagement. - [Male-Targeted Bath Bombs](https://www.trendhunter.com/trends/scented-bath-bomb): Whiskey River Soap Co. Created a Scented Bath Bomb for "Bad Hombres" (Category: Fashion) Implication: The men's grooming industry can capitalize on the trend by developing innovative products and collections that cater specifically to male consumers. - [Male-Targeted Charcoal Sheet Masks](https://www.trendhunter.com/trends/mediheals-malespecific-face-mask): Mediheal's Male-Specific Face Mask Helps Heal One's Complexion (Category: Lifestyle) Implication: The beauty and skincare industry can create more male-specific products that cater to the unique skin troubles that men undergo. - [Male-Targeted Department Stores](https://www.trendhunter.com/trends/mens-store): Nordstrom Recently Opened Its First-ever Standalone Men's Store (Category: Business) Implication: Department stores can innovate by enhancing the customer's experience through personalized grooming services, adjustable store design, and tailored fashion selections. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)